Position Summary...

What you'll do...

Senior Manager, Marketing Strategy & Planning – Walmart Connect

About Walmart Connect
Walmart Connect is redefining the retail media landscape by helping brands reach millions of Walmart's omnichannel customers at scale. Leveraging unmatched first-party data and innovative advertising solutions, we empower advertisers to drive measurable business outcomes while enhancing the customer experience.

The Opportunity

We’re seeking a seasoned marketing leader to shape and drive the content strategy that supports the growth of Emerging Brands and SMB advertisers. In this highly visible role, you will play a critical part in Walmart Connect’s efforts to attract, educate, and grow small and mid-sized suppliers and Marketplace sellers through retail media.

Sitting at the intersection of business strategy, storytelling, and go-to-market execution, you will build a scalable content foundation that strengthens brand trust, accelerates advertiser acquisition, and drives adoption of Walmart Connect solutions across the seller journey.

You’ll Make an Impact By:

• Defining and leading the content marketing strategy for Emerging Brands, aligning to advertiser acquisition goals, revenue growth, and Walmart Connect’s broader business priorities.
• Architecting a full-funnel content ecosystem that supports awareness, consideration, conversion, and retention across owned and paid channels (website, social, video, events, email, and media campaigns).
• Collaborating cross-functionally with paid media, SEO, brand, partner marketing, product marketing, creative, and seller engagement teams to ensure consistent messaging and seamless content activation.
• Elevating thought leadership and brand positioning through content that establishes Walmart Connect as a growth platform for SMBs and challenger brands.
• Operationalizing content development through structured workflows, editorial planning, performance measurement, and a high creative bar.
• Using insights, platform data, and seller feedback to inform messaging strategy, content prioritization, and ongoing optimization.
• Integrating market research and voice-of-customer insights into content planning to ensure relevance, clarity, and impact.

You’ll Thrive in This Role If You:

• Are a strategic thinker and content architect who can translate complex business goals into compelling, scalable content programs.
• Have a deep understanding of SMB and DTC brand needs, and a proven ability to deliver content that educates, inspires, and drives action.
• Excel at cross-functional leadership and stakeholder collaboration in a matrixed, fast-paced environment.
• Are a performance-driven marketer who uses data to drive decision-making and evolve content based on results.
• Bring experience in B2B, eCommerce, digital advertising, or retail media, with a passion for supporting entrepreneurial growth.

Preferred Qualifications

• 5-8 years of experience in content marketing, brand strategy, or go-to-market planning, preferably in B2B, digital media, or marketplace ecosystems.
• Demonstrated success in developing and executing content strategies that drive acquisition, engagement, or product adoption at scale.
• Strong editorial and storytelling skills with experience across formats—thought leadership, paid ads, case studies, guides, white papers, video, and more.
• Experience leading content production across internal creative teams and agency partners.
• Proficiency with CMS platforms, marketing automation tools, and analytics dashboards.
• Solid understanding of digital and retail media advertising solutions.
• Excellent written, verbal, and visual communication skills.
• Structured, analytical, and highly strategic mindset.

 

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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The annual salary range for this position is $117,000.00-$234,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America