As a Senior Media Planning Executive, you'll be responsible for developing and executing strategic media plans to enhance brand visibility and engagement across various platforms. This role involves collaborating with cross-functional teams to optimize media budgets and deliver impactful campaigns.
What You Will Do
Identify core media ideas for the brand/campaign, based on media research and client understanding
Create media recommendations/proposals based on user insights and the media landscape to meet client objectives best
Create cost proposals based on clear rationale and research
Execute and manage the execution of plans with team members to ensure quality control
Ensure all media KPIs are met
Ensure the profitability of each project and individual project components
Work with internal teams (account, planning, creative, influencers/KOL) to ensure project deliverables and timeline
Update manager and internal teams on project status, together with insights and recommendations
Couch junior team members on media planning
Experience in (Facebook, Google, TikTok, Programmatic)
Who You Are
Bachelor’s degree (communications, marketing, advertising, or media preferred)
2+ years of experience in digital media planning
Strongly understands the strengths, weaknesses, and nuances of all digital media types (display, programmatic, video, social, mobile) and demonstrates an understanding of media concepts, formulas, and execution techniques.
Fluency in spoken and written English.
Good strategic thinking, analytical, and listening skills.
Knowledge of 3rd party research and management systems tools: comScore, Nielsen, IMS, etc.
Knowledge of programmatic advertising and 3rd party Ad serving.
Excellent presentation and communication skills.
Experience in a fast-paced work environment is a plus.
Knowledge of performance & e-commerce planning is a plus.
Why You'll Love It
Competitive Salary
Performance Review (2 times per year)
Performance Bonus (1 time per year from 0.5-3 months salary amount)
Annual Leave: 15 days and other leave types
Private Health Insurance
TGIF, monthly birthday, and other fun events
MacBook to be provided
Good chance to explore new trends in the digital market
Opportunity to learn and work with the most advanced advertising technology platforms
Work in a professional, active, international and dynamic environment
Headquarter Location: Singapore, Central Region, Singapore
Employee Count: 1001-5000
Year Founded: 2016
IPO Status: Public
Last Funding Type: Series D
Industries: Advertising Platforms ⋅ E-Commerce ⋅ Human Resources ⋅ Manufacturing ⋅ Marketing ⋅ Marketing Automation ⋅ Media and Entertainment ⋅ Mobile Advertising