THE ROLE

MoneyHero Group is Asia’s leading personal finance platform, reaching over 10 million monthly users across six markets in Asia Pacific. Our mission is simple - we empower people to build healthier financial lives. We are a purpose-driven, fast-paced organization looking for a passionate, organized and self-motivated individual to join our Group Marketing team in Hong Kong as a Performance Marketing Assistant Manager.

In this role you will have the opportunity to drive growth and return on investment through paid media (across SEM, display and paid social marketing) alongside organic growth. You will be responsible for owning the performance of integrated marketing campaigns across channels and countries to drive awareness and conversion amongst our target audiences.  

You will be the key point of contact within the regional team for our country marketing colleagues in one to two markets - which will require you to collaborate closely with our country teams to develop holistic marketing strategies, share best practices across our markets and  drive forward key group-level strategic projects.

Our ideal candidate possesses performance marketing and analytics expertise and a personal ambition to learn and grow with MoneyHero Group.

YOUR RESPONSIBILITIES

• Day-to-day management and optimization of performance marketing campaigns across Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, etc.
• Collaborate with country marketing teams on developing and executing holistic performance marketing and content strategies (via paid and organic channels)
• Cultivate strong relationships with country marketing teams by providing data-driven insights, regular reporting and strategic guidance on performance marketing
• Develop quarterly marketing budgets across countries based on key business objectives and optimize strategy throughout the quarter
• Own regular reporting on paid marketing performance using current reporting frameworks and suggest / implement improvements to current reporting tools
• Manage experimentation across markets to drive most efficient spend of marketing budget and ROI
• Own roll-out of key strategic group-level marketing projects in the countries you work with
• Collaborate with the broader marketing team (both at the Group and country level) as well as product and technology teams on strategic projects and initiatives

YOUR QUALIFICATIONS

• 2-3 years of experience in the field of digital marketing responsible for executing and optimizing performance marketing campaigns
• 2-3 years of experience in a performance marketing role (ideally within a regional / HQ team) to drive exponential growth through experimentation
• 2+ years of hands-on SEM experience with a track record of successfully managing SEM campaigns to meet aggressive ROI and growth targets a plus
• Strong project management and organizational skills; able to work with stakeholders across multiple markets and functions
• Strong communication, presentation and interpersonal skills - experience working in a regional marketing role and/or agency a plus
• In-depth understanding and experience using various performance marketing platforms including, but not limited to, Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, etc.
• Experience managing large scale paid advertising budgets against business objectives and ROI targets
• Hands on experience using Google Analytics, DoubleClick Campaign manager, etc.
• Experience running A/B tests to drive optimization
• Basic command of Python, SQL a plus
• Ability to use both qualitative and quantitative data to develop strategy recommendations and optimization tactics 
• Fluent in English
• Proactive self-starter
• Enjoy working with and learning from people of different backgrounds and cultures
• Passionate about fintech

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