This leadership role is responsible for managing and accelerating the franchise development in Azerbaijan via ensuring smooth translation of BP strategies into execution plans with clear KBIs, joint routines and integrated roadmap. 
 
Function Related Activities/Key Responsibilities:  

• Identify incremental revenue opportunities and programs that capitalize on those opportunities (by country, by brand, by channel by package, by consumption occasion, by beverage category) securing we grow ahead of market and competition with a focus on specific geography or channel.  

• Works together with partners to identify specific customer opportunities and on way forward – owning end 2 end process (customer acquisition/ re-negotiation). Jointly work with System partners to identify key channel/customer opportunities and translate to plans with clear KBIs  

• Support execution of Revenue Growth Management Initiatives (including the management and implementation of a price/packing strategy that maximizes the value that consumers perceive for our brands with  the specific geography or channel.  

• In charge of understanding full competitive landscape having full overview & implications for us our system:  

• Lead execution of integrated consumer, shopper and commercial plans based on BP/System mitigation/acceleration agreement collaborating with System partners such as Integrated Execution Manager, Channel Manager  

• Develops and leads annual business plan cycle – coordinating across internal functions and our partners in growth   

• Track financial performance vis-a-vis operating budget and expenses. This includes the optimization of DME in relation to volume and return on investment. Re-plan as necessary to deliver expected results.   

• Supports key projects of system from TCCC side that have big impact for today or tomorrow (tax implementation plans, new RTM, models, etc…)  

• Lead the execution of occasion-based marketing toolkits which should include state of the art designed and innovative racks, point of sale material and CDE with a clearly defined picture of success for specific geography or channel in collaboration with marketing team.  

• Define opportunities for segmented execution and collaborate with the bottler on developing plans that capture this incremental revenue and profit opportunity.   

Experience   

• +10 years of Business and/or functional experience in Operation/Marketing/Commercial  

• Commercial knowledge at a managerial level: (shopper marketing, channel strategy, customer management, negotiations and local market understanding)  

• Marketing skills: knowledge of brand strategy, consumer communication and marketing plans  

• Proven experience at managing complex and challenging projects  

Work Focus  

• Must have strong ability to identify patterns from data and to identify drivers and conclusions.  

• Must have solid understanding of portfolio management, identification of opportunities for growth & priority setting within expanded framework of responsibilities  

• Must have a solid understanding of the P&L Management   

• Must have strong ability to transfer strategies into execution plans  

• Must assess local external business environment (government regulation, taxes, inflation, devaluation, political instability, competition and advise action plans  

• Sets an example for TCCC leadership values  

• Adapts and lives in the networked way of working mindset with full collaboration  

Communication Focus   

• Strong analytical and problem-solving skills; influential skills  

• Ability to build and leverage relationships with key business partners, comfortable in working with senior leaders   

• Ability to work in networked teams with full collaboration  

• Ability to understand complex challenges & linkages and articulate into plans to drive results  

Language Preferences  

• High preference for Russian language in addition to English and Azerbaijani