Storyful is an equal opportunity employer

Job Description :

Job Title: Account Director, Client Development & Strategy  

Location: New York 

Hybrid Role - in office three days/week

About Storyful:

Storyful, a News Corp company, is a global leader in social media news and intelligence reporting. We harness data from across the digital and social media landscape to provide trusted, cross-platform content and context in a complex online information environment.

Storyful Intelligence

We help partners understand the attitudes, behaviors, and emotions shaping the world. Our mission is to provide intelligence-driven marketing and communications strategy to  business leaders by delving into the nuances of social and digital media intelligence. 

Role Overview: New Business & Client Partner Executive

The Account Director plays a pivotal role in client management and the growth of Storyful’s Intelligence team. The ideal candidate will have a proven track record of identifying, cultivating, and managing clients and creating new business growth opportunities with marketing and communication decision-makers at mid-to-large organizations. You will be responsible for managing clients, proactively seeking out new client opportunities, building relationships with C-suite and senior-level marketing and communications professionals, and positioning Storyful as the preferred partner for data-driven brand strategy and communications solutions. This position will initially be weighted toward new client growth, and progress to be 50% focused on client management and 50% new client acquisition.

Key Responsibilities

• Client Engagement: Cultivate and maintain strong relationships with senior executives, brand managers, and marketing directors, presenting Storyful’s offerings as solutions to their strategic brand communications challenges.

• Lead Generation & Prospecting: Identify and target new business client opportunities through market research, networking, and strategic outreach to marketing and communications decision-makers at leading companies.

• Category Growth Strategy & Execution: Partner with brand and data analyst teams to develop and execute tailored strategies for potential clients and help build customized proposals leveraging communications and intelligence service offerings.

• Relationship Management: Nurture and maintain new and long-term client relationships, ensuring continued satisfaction through exceptional communication and a commitment to continue to deliver value to client partners. 

• Presentation Skills: Ability to confidently communicate brand communications recommendations and data and insights to engage with clients, understand their needs, and positively impact their company. Help develop communications strategies and compelling presentations to align with client goals.

• Writing and Editing: Strong writer who can synthesize data and insights into compelling storytelling for executive client partners and prospects.

• Multi-tasking & Collaboration: Work closely with client partners and the Storyful team members to create comprehensive client research, and leverage data to provide plans based on business and communications goals. 

• Client Partner Relationships: Leverage client management experience to prospect new companies and drive revenue growth.

• Market Intelligence: Stay informed about industry trends, competitive offerings, and category developments to drive interest in Storyful and further engage clients.

• Reporting & Insights: Participate in regular reporting about business development progress, client activities, and new ideas for growth with senior leadership.

Qualifications

• Experience: 6-8 years of client management experience and new business growth, preferably in communications, marketing, or research at an agency or consultancy with a focus on building strong client relationships and engaging with senior-level decision-makers in marketing, advertising, or communications departments.

• Industry Knowledge: Expertise in brand strategy, and working knowledge of analytics as it relates to brand communications is preferred. Ideal candidates will have experience working for a communications/public relations agency or consultancy in the areas of new business, client account management, or data and insights.

• Strategic Thinking: Ability to think critically and strategically about client needs and offer innovative solutions tailored to their business objectives.

• Team Player: Ability to collaborate effectively with cross-functional teams, including research analysts, senior leaders, and client partners.

• Relationship Building: Proven ability to build strong, long-lasting relationships with senior executives and other key stakeholders.

• Strong Storytelling and Communication Skills: Excellent verbal and written communication skills to collaborate with research and insights teams and client partners. 

• New Business Expertise: Experience in lead generation, client pitching, negotiating, and building winning proposals and creative presentations.

• Results-Oriented: A track record of meeting and exceeding new business and client relationship KPIs.

Why Join Storyful?

• Innovation at the Core: Be part of the Storyful Intelligence team that is changing the way brands think about data-driven communications.

• Growth: Opportunity to grow within a dynamic, global, collaborative environment.

• Impact: Directly contribute to the success of our clients and the future direction of Storyful Intelligence’s expansion of its brand communications offering.

• Competitive Compensation: Attractive salary and performance-based incentives

Job Category:

Storyful - Intelligence

Pay Range: 120000 - 145000 plus bonus

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.