Skill required: Marketing Operations - Adobe Campaign Classic
Designation: Marketing Platform Auto Assoc Manager
Qualifications:Any Graduation
Years of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Marketing Automation Strategy execution: •Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Adobe Campaign Classic. Technical Leadership: •Lead a team of Adobe Campaign Classic developers and SMEs, providing technical guidance during UAT, support, and mentoring. Facilitate technical decision-making and ensure adherence to best practices and standards. Adobe Implementation: •Design, configure, and implement various components of Adobe Campaign Classic, including journeys, automation workflows, email templates, landing pages, offer creations, while ensuring scalability and maintainability. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Adobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc.
What are we looking for? •Adobe Campaign Classic Expertise: In-depth knowledge and hands-on experience in configuring and utilizing. •Marketing Automation Experience: Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics. •CRM Integration: Experience in integrating Adobe Campaign Classic with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow. •Team Leadership: Strong leadership skills to guide and mentor a team of campaign developers and administrators. •Problem-Solving: Ability to analyze complex technical issues, identify root causes, and propose effective solutions. •Communication Skills: Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders. Web Development: Knowledge of web development technologies (HTML, CSS, JavaScript) to create and customize landing pages and email templates. •API Integrations: Understanding of API integration concepts to facilitate data exchange between Adobe Campaign Classic and other platforms. •Data Analysis and Reporting: Proficiency in data analysis and reporting tools (e.g., Tableau, Power BI) to extract insights and present performance reports. •Agile Methodology: Familiarity with Agile project management methodologies to drive projects efficiently. •Personalization and Segmentation: Experience in creating personalized customer experiences through advanced segmentation strategies.
Roles and Responsibilities: •In this role you are required to do analysis and solving of moderately complex problems • Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures • The person requires understanding of the strategic direction set by senior management as it relates to team goals • Primary upward interaction is with direct supervisor or team leads • Generally interacts with peers and/or management levels at a client and/or within Accenture • The person should require minimal guidance when determining methods and procedures on new assignments • Decisions often impact the team in which they reside and occasionally impact other teams • Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture • Please note that this role may require you to work in rotational shifts

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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