Insight Research Analyst Senior – Member Marketing Insights

Posted:
3/19/2025, 5:00:00 PM

Location(s):
San Antonio, Texas, United States ⋅ Texas, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

The Insight Research Analyst is a strategic partner in Member and Market Insights that supports the design, development, execution, and analysis of survey research projects for short- and long-term business goals and results. Leads and facilitates cross-functional teams in the application of the appropriate research methodologies (i.e., qualitative, quantitative, unstructured text or business intelligence) and general industry trends to understand member insights and translate findings into business strategies. Business recommendations can be based on quantitative or qualitative data, understanding the underlying assumptions of each and their relative impact to address the business problem.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in the following location: San Antonio TX.

Relocation assistance is available for this position.

What you'll do:

  • Leads, facilitates and/or collaborates with cross functional teams and vendors in support of the end-to-end research project(s).
  • Determines the appropriate research methodologies, design innovation, marketing strategies and general industry trends to solve business problems within specific areas of expertise.
  • Applies advanced level of knowledge in conducting research using the appropriate methodology (quantitative, qualitative, text or business intelligence). Examples include surveys, usability tests, focus groups, in-depth interviews, and ethnographical studies.
  • Formulates findings into business recommendations and presents findings to various levels of leadership.
  • Mentors and provides guidance to peers and team members; navigates through obstacles to resolve escalated issues of an unusual nature.
  • Researches and identifies industry best practices and trends to increase effectiveness.
  • Acquires, maintains, and applies advanced knowledge of the business, its products and processes, and advanced knowledge of qualitative or quantitative research methodologies to represent member sentiment across products, channels, and experiences.
  • Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
  • Follows written risk and compliance policies, standards, and procedures for business activities.

What you have:

  • Bachelor’s Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
  • 6 years of experience in member/customer focused market research, marketing, or consulting experience to include quantitative analytics and insight OR Advanced Degree, 4 years of experience in member/customer focused market research, marketing, or consulting experience to include quantitative analytics and insight.
  • Demonstrated leadership experience to include leading projects.
  • Advanced knowledge of qualitative or quantitative research methodologies, relevant research tools, and knowledge of relevant industry data sources.
  • Experience conducting research using the appropriate methodology (quantitative, qualitative, text or business intelligence). Examples include surveys, usability tests, focus groups, in-depth interviews, and ethnographical studies.
  • Advanced analytical skills with proven ability to interpret data and link insights to growth opportunities. 
  • Proven ability to influence through data while maintaining compliance and regulatory standards.
  • Advanced knowledge of Microsoft Office tools.

What sets you apart:

  • 4 years of experience with survey research such as survey design / writing, sampling, analyzing survey results, and reporting.
  • 4 years of experience with data manipulation and analysis using tools such as SAS or Tableau.
  • 4 years of experience with statistical analysis such as significance testing and regression.
  • 2 years of experience with unstructured text analysis using tools such as Qualtrics or Clarabridge (XM Discover).
  • Experience generating reports for presentation to senior leadership.
  • US military experience through military service or a military spouse/domestic partner.

Compensation range: The salary range for this position is: $103,450- $197,730.

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

 

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

 

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

 

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

 

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.