• One Permanent full time and Two 12 month secondment / fixed term opportunities
• Our Chapter is committed to providing the best digital experience for our customers by creating connection with customers through relevant and contextual messaging across a range of digital assets
• You are a digital optimisation specialist with a passion for usability and conversion drivers

Do work that matters

As a Digital Journey Optimisation Manager you will leverage your digital experience, analytics & expertise to identify breakpoints in our digital customer experiences and drive solutions to increase conversions for the business and a better experience for our customers.

You will be in a Chapter supporting your development and success in the role whilst working in a Squad within a Crew focused on improving & optimising a part of the digital customer journey, owning the optimisation roadmap, managing the day-to-day build, delivery and conversion of personalised initiatives on commbank.com.au, CommBank App and NetBank to deliver the Digital Strategy.

See yourself in our team

You’ll work with a team of talented POs, UX designers, marketing, data and product managers in the Consumer Finance team. By using data-driven and customer-led insights you’ll ensure experiences are compelling and personalised.

On any given week you will

• Own acquisition and retention outcomes of digital Consumer Finance assets across Commbank.com.au, NetBank and the CommBank app
• Drive End-to-end delivery of key digital campaigns, including A/B testing and Personalised messaging, from ideation to execution and measurements, using Adobe Test & Target, Audience Manager, and Adobe Analytics.
• Deliver weekly, monthly, quarterly and yearly reporting and deep-dive analysis of key metrics
• Develop and execute on a data-driven tactical roadmap for Consumer Finance digital experiences along with key stakeholders
• Identify and drive key strategic initiatives
• Develop and drive content strategy to focus on customer segments as well as SEO and journeys from paid media
• Support projects impacting digital acquisition and/or retention experiences for Consumer Finance customers

We are interested to hear from people who have

Please note that we’re interested in hearing from people who might not meet all the following criteria. We’re open to working with the right candidate to fill any skill gaps during your journey at CommBank.

• A clear customer focus with proven channel and stakeholder management experience
• Exceptional communication, influencing and negotiating skills
• Strong analytical and financial acumen – Adobe Analytics highly regarded or similar application used to extract useful insights from digital data
• Proven ability to identify new business opportunities and deliver and own a strategy from inception through to execution.
• Hands on experience with conversion optimisation platforms (Adobe Experience Platform incl Target, Experience, Audience Manager &/or Journey Optimizer ideal)
• Passionate about SEO/website/owned channel optimisation and staying up-to-date with the latest industry trends – hands on experience with Semrush and Google Search Console a plus!
• Exposure and understanding of digital marketing, CRM and omni-channel contact strategies

If this role sounds like you – Apply now!

At CommBank, we advocate and facilitate a culture of inclusion and respect, celebrating all cultures, abilities, genders, expressions of gender and sexual orientation Read more about our commitment to inclusion and diversity.

We believe in working for a place that works for you. We have many

flexible working options within our team so talk to us about which arrangements would work best for you.

If you're already part of the Commonwealth Bank Group (including Bankwest), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.

Advertising End Date: 30/09/2024