Job Title - GN - SONG - Service - Genesys - Associate Manager

Management Level: 8-Associate Manager

Location: Bengaluru

Must have skills: Brand strategy, Communication

Good to have skills: Stakeholder Management, Content Strategy, Measurement, Social Media

 

Job Summary

A Brand and Communications Lead is accountable for ensuring the company’s brand is well-defined, consistently communicated, and well-received by both internal and external stakeholders. They are responsible for the strategic direction, leadership, and results of the brand and communication initiatives. Driving the company’s reputation, engagement, and market growth.

Roles & Responsibilities:

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of these, you will drive the following:

• Developing and maintaining a strong, clear brand strategy: This includes ensuring that the brand is positioned effectively in the market to resonate with the target audience  
• Driving brand consistency across all platforms: Ensuring that the brand identity, voice, and messaging remains cohesive across all channels and touchpoints  
• Creating and executing communication strategies: This includes both external (media, public relations, advertising) and internal (employee engagement, internal newsletters) communication plans 
• Overseeing the creation of brand content: Ensuring that all content – whether digital, print, or social media – accurately represents the brand and supports business objectives  
• Managing internal communication: Ensuring employees understand and engage with the brand vision, mission, and objectives, fostering a strong internal culture.  
• Developing and executing the digital and social media strategy: Overseeing social media campaigns, website content, and online community management to enhance brand visibility and engagement 
• Tracking brand health and performance: Regularly monitoring metrics such as brand awareness, sentiment, and customer perception to assess how the brand is performing in the market 
• Adjusting strategies based on data: Continuously improving communication strategies and brand positioning based on feedback, analytics, and market conditions  
• Leading and mentoring the communications team: Ensuring that team members have the resources, skills, and guidance to execute their tasks effectively 
• Accountable for fostering cross-department collaboration: Ensuring alignment across departments (E.g.: marketing, sales, HR) to ensure brand messaging is consistent and integrated 
• Managing the brand and communication budget: Ensuring efficient use of resources while executing brand and communication initiatives 
• Vendor and agency management: Overseeing relationships with external partners and agencies, ensuring they deliver quality services on time and within budget 
• Defining brand purpose and architecture (e.g., brand experience strategy, persona development, journey mapping). 
• Audience segmentation and targeted strategy  
• Innovative and cutting-edge solutions (thinking beyond execution to industry-leading approaches). 
• Client Engagement & Advisory: Building relationships with key decision-makers and acting as a strategic advisor. Leading client engagements for external marketing and communications strategy. 

Bring your best skills forward to excel at the role:

• Strong product management knowledge  

• Ability to performance manage data and insights  

• Ability to influence others and break down barriers to resolutions   

• Strong communication and relationship building   

• Proactive, able to anticipate needs, forward thinking 

• Highly collaborative, able to work well within multidisciplinary teams  

Additional Information:  

• Experience in creating, positioning, and maintaining brand identity.  

• Experience in leading & guiding teams, working with cross-departmental stakeholders, and leading communication projects.  

• MBA from a tier 1 institute preferred 

• Overall experience of 6+ years of branding, creative strategy, or advertising experience with a major consulting firm or advertising agency or leading MNC. 

• Proven experience in leading the development of integrated marketing and communications plans for clients. 

• In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment 

• Experience in working with middle to senior management levels within existing organization / client organizations. 

• Strong verbal communication skills. 

• Good research, organizational, and time-management skills. 

• Strong presentation skills and knowledge of using AI and GenAI tools. 

• Experience in setting up and growing teams to meet needs across skills, geographies and industries. 

About Our Company | Accenture

Experience: 10 to 12 Years

Educational Qualification: B.Com

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.