Democratize Access To Credit 

Together we’ll dismantle barriers to housing for working families to use data to eliminate the racial wealth gap. The ability to build credit from rental payments has the potential to give over 45 million renters with little to no credit a pathway into the financial system. Those individuals then stand to save over $200,000 in reduced lifetime interest payments, build home equity by qualifying for mortgages, and build wealth by passing job screening requirements. The transformational impact of this cannot be understated.

 

Marketing Team 

We are building a best-in-class marketing team to establish Esusu as the category leader in Rent Reporting within the real estate industry. We are looking for strategic, analytical, and passionate candidates to build marketing strategies to attract and retain customers while simultaneously expanding Esusu’s brand.

About the Role

We are looking for an energetic and creative Marketing Specialist who will be responsible for accelerating Esusu's managed renter acquisition & engagement, owning their onboarding journey using multi-touch campaigns. You will report into our Product Marketing & Operations lead, and partner closely with our Lifecycle Marketing Manager, Content Lead, and Brand designer to strategize and execute campaigns. 

What you will help us deliver

• Plan, schedule and launch onboarding communications to Esusu renters via email, SMS & physical campaigns. 
• Create and launch onboarding & activation campaigns to drive key company KPIs.
• Launch ongoing experiments (AB testing and multi-variate testing) to scale and optimize Esusu’s renter communications.
• Partner with cross-functional partners (Engineering, Product, Marketing Operations, Account Managers, etc.) to develop processes and systems to scale delivery of communications to renters.
• Track and analyze high-impact campaigns that inform and increase awareness of Esusu’s resident portfolio of products.
• Partner with Account Managers to strategically manage and deliver renter communications to critical accounts.
• Develop and scale the onboarding process to better service our customers and address segment-specific needs.
• Develop a reporting framework to track and showcase the effectiveness of marketing campaigns. 

 

Core competencies we are hiring for 

• Tool expertise: Must have experience with Braze, Google Analytics, Figma, and Jira. 
• Email & SMS Design:  Experience developing and launching email & SMS campaigns at scale. 
• Reporting & Analytics: Experience reporting and optimizing email journeys via AB and multivariate tests. 
• Segmentation and targeting: Ability to structure outreach based on segmentation and targeting. 
• Strategy and creativity: Experience thinking strategically and creatively to drive awareness of Esusu’s products and engage core audiences.  
• Execution & Autonomy: Able to own and manage multiple tasks in a deadline-driven environment.
• Collaborative: Strong team player, able to take and incorporate creative direction to elevate output.

 

Above and beyond

• Experience working in-depth with product and engineering and has past experience building segmentation and targeting based on understanding of databases. 
• Experience with HTML, CSS, or Liquid tags.
• Excellent communication, analytical, and forecasting skills.