Job Description: We are seeking a dynamic and results-driven Refer and Earn Channel Manager to oversee and optimize our referral program. The ideal candidate will be responsible for managing, promoting, and expanding our refer and earn channel to drive customer acquisition and engagement while positively influencing the activations, retention, referrals, and revenues, too.
Key Responsibilities:
Program Management: Develop, implement, and manage the refer and earn program to attract new clients and encourage existing clients to refer others. *
Monitor and analyze program performance, making data-driven decisions to improve effectiveness and ROI. *
Marketing and Promotion: Create and execute marketing strategies to promote the referral program across various channels, including social media, email, in-app notifications, and website content.*
Customer Engagement: Engage with existing customers to encourage participation in the referral program.*
Provide exceptional customer support to referral program participants, addressing any questions or concerns promptly.* Data Analysis and Reporting:Track and analyze key metrics related to the referral program, such as referral rates, conversion rates, and customer acquisition costs.Prepare regular reports for senior management, highlighting program performance and areas for improvement.Partnership Development:Identify and establish partnerships with complementary businesses or influencers to expand the reach of the referral program.Negotiate and manage partnership agreements to ensure mutual benefit.Compliance and Security:Ensure the referral program complies with all relevant regulations and guidelines.Implement security measures to protect customer data and prevent fraudulent activity.
Qualifications:
* Master's/Bachelor's degree in Marketing, Business, or a related field.Minimum * 2-3 years of experience in marketing or growth hacking, with a focus on user acquisition and retention.Experience with marketing automation platforms.Proven experience in managing referral programs or similar customer acquisition channels. * Strong analytical skills with the ability to interpret data and make informed decisions.Excellent communication and interpersonal skills, with the ability to work effectively across different teams. *
Familiarity with the financial services industry is a plus.Strong project management skills and attention to detail.
Benefits: