At Infobip, we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights.
Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75+ offices on six continents, Infobip’s platform is used by almost 70% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally.
Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.
A Marketing Automation Specialist at Infobip is responsible for designing, implementing, and optimizing automated marketing campaigns across various channels. Responsibilities include monitoring and analyzing campaign performance, integrating marketing automation tools with CRM systems, reporting, and conducting A/B testing to optimize campaign messaging and strategy.
The role also involves working with various departments and stakeholders in defining KPIs and implementing the latest best practices and industry standards.
What will you do?
- Review and optimize inbound marketing processes.
- Standardize and document inbound marketing procedures.
- Optimize user-to-user conversion rates through analysis and A/B testing.
- Collaborate with Sales for seamless communication.
- Integrate CRM strategies and tools with cross-functional teams.
- Generate and analyze detailed campaign performance reports.
- Assist in data selection and segmentation for marketing automation.
- Track and optimize email campaign performance.
- Enhance email marketing campaigns with Content and Design teams.
- Improve customer-to-user conversion rates through targeted campaigns.
More about you:
- 3 years of experience in marketing or related fields, with a focus on inbound marketing processes, CRM strategies, and email marketing campaigns.
- Ability to analyze data and metrics.
- Strong interpersonal skills and experience collaborating with different teams to ensure effective communication and alignment on marketing strategies.
- CRM Integration: Experience integrating CRM strategies and tools with cross-
- Proficiency in marketing automation platforms and tools for data selection, segmentation, and email campaign tracking and optimization.
- Capability to develop and execute targeted campaigns aimed at improving customer-to-user conversion rates, with a focus on personalized strategies and campaign enhancements.
When you become a part of Infobip you can expect:
- Awesome clients. – We serve and partner with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more. Seriously, our clients are really cool. Work with the world’s leading companies and impact how they communicate with their users!
- Opportunity knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.
- Learn as you grow. – Starting with a fantastic onboarding program, to internal education, education resources, e-learning to external educations, we invest heavily in employee learning and development.
- Connect globally. – Work with people from all over the world. We put the “global” in globalization.
- Pay & Perks. – Competitive salary, a team taking care of all the equipment you need, team building and other organized activities...
Talk about a balanced lifestyle!
Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.
#LI-MB2