What You'll Own

Growth Strategy & Market Expansion

• Define and execute a holistic growth strategy to meaningfully expand market share in the Token Market and DEX Aggregator landscape, with a clear focus on outcompeting Jupiter, Axiom, and other key rivals
• Identify and prioritize growth levers across product, distribution, liquidity, and community
• Set OKRs, own the growth P&L, and report directly to senior leadership
• Navigate regional regulatory landscapes proactively, ensure all growth programs (incentive structures, KOL partnerships, regional campaigns) are designed with compliance boundaries in mind across key markets (US, Korea, Southeast Asia, Middle East, etc.)

Liquidity & Asset Strategy

• Build relationships with market makers, liquidity providers, and institutional desks to secure differentiated and exclusive liquidity
• Identify and onboard high-demand assets ahead of competitors; develop a pipeline for exclusive or early listings
• Work closely with the product and BD teams to translate liquidity insights into structural advantages

Trader & B2B Channel Development

• Recruit and negotiate with high-volume traders and professional trading desks, structuring customized incentive programs (fee tiers, rebates, volume-based rewards)
• Build scalable B2B acquisition playbooks for trading firms, prop desks, and on-chain power users
• Own deal efficiency metrics: time-to-close, volume activated per deal, retention of top accounts

Community & B2C Growth

• Develop partnerships with crypto influencers, KOLs, and community leaders across key markets (CT, Telegram, Discord, regional communities)
• Design and run community-driven campaigns, trading competitions, and referral programs that convert engagement into sustained volume
• Build a network of ambassadors and regional growth leads

Cross-functional Leadership

• Collaborate with Product, Marketing, and Engineering to align growth initiatives with platform capabilities
• Lead and develop an existing growth team, raising the bar on execution quality and output velocity
• Synthesize market intelligence to inform product roadmap and competitive positioning
• Define team OKRs and performance benchmarks tied directly to DAT, DTV, and revenue targets

Who You Are

• 5–10+ years of experience in growth, BD, or market expansion roles, ideally in crypto/DeFi/CeFi or high-growth fintech
• Deep understanding of DEX/DeFi mechanics: AMMs, order books, liquidity pools, token incentives, on-chain trading behavior
• Proven track record of building and closing B2B partnerships with traders, funds, or institutional counterparties
• Experience structuring incentive programs (fee structures, rebates, VIP tiers) and measuring their ROI against volume and revenue impact
• Strong existing network within the crypto trading and community ecosystem — you can make calls that others can't
• Demonstrated ability to lead both B2B and B2C growth tracks simultaneously, balancing institutional partnership development with community-driven retail acquisition
• Comfortable with regulatory nuance: familiar with compliance constraints across multiple jurisdictions and able to design growth programs that are both aggressive and defensible
• Data-driven and analytically rigorous: fluent in growth metrics, funnel analytics, and on-chain data interpretation; able to independently query and analyze on-chain data (Dune, Nansen, Token Terminal, etc.) to drive growth decisions — this is a hard requirement, not a nice-to-have
• Fluent in both English and Chinese (Mandarin); able to operate effectively across English-speaking and Chinese-speaking markets and communities
• Excellent communicator, able to negotiate with sophisticated counterparties and energize communities equally well
• Comfortable being both a strategic thinker and a hands-on operator; you don't wait for a team to execute

Nice to Have

• Prior experience at a top-tier DEX, CEX, or DeFi protocol in a growth or BD capacity
• Existing relationships with market makers or professional trading firms
• Experience running multi-region growth programs
• Familiarity with competing products including Jupiter, Axiom, and other DEX aggregators