Revenue Marketing Manager

Posted:
9/19/2024, 10:33:18 PM

Experience Level(s):
Senior

Field(s):
Growth & Marketing

About us

Founded in 2014, Circles is a global technology company reimagining the telco industry with its SaaS platform - Circles X, helping telco operators launch and operate successful digital brands through its offerings.

Having pioneered a successful blueprint for disrupting the telco space in Singapore, Circles has since launched its own digital telco, Circles.Life, in Singapore, Taiwan and Australia. Circles has also partnered with other telco operators to launch digital services, enabling our partners to accelerate growth and capture market share within a short period of time.

Today, Circles is partnering with operators in 14 countries to deliver delightful digital experiences to millions of people through our businesses.

We are backed by global investors such as Sequoia, Warburg Pincus, EDBI and Founders Fund – renowned backers of industry-shaking innovators.

About this role

The Revenue Marketing Manager will play a pivotal role in building and executing ABM strategies aimed at Circles’ high-value global accounts. The focus is on creating impactful campaigns that drive thought leadership, brand awareness, and engagement across the top and middle of the funnel, aligned with our sales teams. This is a high-profile role, working closely with the VP of Marketing and the sales team to ensure alignment with Circles' strategic revenue goals. The ideal candidate will have experience in ABM and content marketing, and be comfortable collaborating across departments to drive results.

What you will do

  • Develop and execute account-based marketing (ABM) strategies to engage high-value global accounts.
  • Collaborate with sales to identify key accounts and create personalized, high-impact campaigns that align with the company’s revenue objectives.
  • Drive thought leadership initiatives and engagement, focusing on top-of-funnel awareness and middle-of-funnel nurturing strategies.
  • Create content and messaging tailored to target accounts, ensuring relevance and alignment with their business needs and challenges.
  • Use data-driven insights to measure campaign performance and refine strategies for greater impact.
  • Coordinate with internal teams to ensure campaigns are well-executed and delivered on time, supporting overall marketing and sales alignment.
  • Lead integrated campaigns that span digital channels, email marketing, and direct account engagement to maximize impact and drive conversion.

What you will bring

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of marketing experience, with a focus on account-based marketing and B2B marketing strategies.
  • Proven ability to collaborate closely with sales teams to develop and execute targeted ABM campaigns.
  • Ability to pull together compelling ABM plans, iterating with the sales team is essential to this role.
  • Strong content creation, messaging, and storytelling skills, with a focus on thought leadership.
  • Ability to manage and execute marketing campaigns across the top and middle of the funnel.
  • Knowledge and experience running marketing campaigns targeted at the CXO level is a definite plus.
  • Experience in data analysis and using insights to optimize marketing efforts.
  • Experience in the telecommunications or technology sectors is a plus but not required.

What’s on offer

We provide a great environment and platform for employees to build their career. In this role, you can expect:

  • Unique opportunity to be a part of innovating the telecommunications industry
  • Once in a lifetime chance to help shape a brand from the ground up
  • Autonomy in the role and in managing your own portfolio
  • Exposure to the fast-paced world of high-tech start-ups
  • Attractive experience and compensation
  • Working with passionate, smart and driven colleagues in a vibrant environment

 

To all recruitment agencies: Circles.Life will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles.Life employees or any other company location. Circles.Life will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.

Circles.Life is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.