At Gen, our mission is to create technology that empowers people to make the most of the digital world—safely, privately, and confidently. 

As Product Manager for Avast Suite – Discovery & Engagement, you will own how customers first discover, understand, and experience the value of the Avast portfolio. You’ll design and optimize the customer journey from initial awareness through onboarding, activation, and ongoing engagement across devices and surfaces. 

You will work hand-in-hand with the Avast Suite Lead, the Growth Journey & Proposition PM, Design, Engineering, Data, and Marketing to build experiences that feel simple, intuitive, and clearly valuable—ultimately driving long-term engagement and satisfaction. 

Key Responsibilities 

Customer Discovery & Insight 

• Develop a deep, data-informed understanding of customer needs, jobs-to-be-done, and pain points across markets and segments. 

• Lead qualitative and quantitative discovery (interviews, usability tests, surveys, in-product feedback, cohort analysis) to generate insights that shape roadmap and experience design. 

• Champion the voice of the customer in all decisions, ensuring we build experiences that feel trustworthy, useful, and respectful of privacy. 

Discovery & Onboarding Experience 

• Own the product experience from first touch to successful activation: install flows, setup, onboarding tours, education, and early feature discovery. 

• Define and iterate on how we explain the value of the Avast Suite and its components in clear, compelling ways that drive understanding and confidence. 

• Partner with Marketing and Commercial teams to ensure consistency between acquisition channels and in-product experiences. 

Engagement & Value Realisation 

• Design and optimize experiences that help users continually discover new value: feature discovery, nudges, education, and contextual help. 

• Work with Data and Design to identify key moments where we can reinforce trust, demonstrate value, and guide users to adopt features that matter most to them. 

• Define and track key engagement metrics (e.g. activation rates, feature adoption, NPS/CSAT, session frequency) and run experiments to continuously improve them. 

Roadmap & Execution 

• Translate high-level Avast Suite strategy into a clear, prioritized roadmap for Discovery & Engagement, balancing impact, effort, and risk. 

• Write clear problem statements, PRDs, and acceptance criteria; collaborate closely with Engineering and Design to ship high-quality experiences on time. 

• Run A/B tests and experiments to validate hypotheses and quantify impact; share learnings broadly and feed them back into the wider Avast Suite roadmap. 

Collaboration & Stakeholder Management 

• Work closely with the Growth Journey & Proposition PM to ensure early lifecycle experiences set the right foundations for later upsell, cross-sell, and retention. 

• Communicate plans, progress, and outcomes clearly to stakeholders at multiple levels. 

What We’re Looking For 

• 10+ years of product management experience in consumer software or SaaS, ideally with a focus on onboarding, engagement, or UX-heavy journeys. 

• Proven track record of delivering measurable business outcomes (e.g. improved activation, engagement, satisfaction, or retention) through product changes and experiments. 

• Absolute obsession with customer needs—you are relentless about understanding user context, testing assumptions, and building solutions that truly help them. 

• Strong experience working with data and experimentation: comfortable defining metrics, partnering with analysts, and running A/B tests. 

• Demonstrated ability to translate ambiguous problems into clear product strategies and roadmaps, and to execute in partnership with Engineering and Design. 

• Excellent communication and collaboration skills; able to work effectively in a global, matrixed organization. 

• Bonus: experience with security, privacy, utilities, or other trust-sensitive consumer products.