Social Media Community Manager

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

As our Social Media Community Manager, you will be the local voice and cultural expert for one of the world's most iconic luxury automotive brands. Working within a global, highly collaborative team, you will bring deep market knowledge, linguistic fluency, and creative instinct to every interaction—balancing reactive community management with proactive brand-building opportunities. You will operate at the intersection of local culture and global luxury brand standards, ensuring every response reflects the sophistication and consistency our client's audiences expect.

What you'll do:

• Serve as the local community management expert for our client, engaging authentically across active platforms in your market (including Meta, Instagram, TikTok, YouTube, LinkedIn, X, Pinterest, and Reddit as applicable)
• Triage and respond to community interactions in real time, applying strong judgment on tone, timing, and brand voice
• Proactively identify local cultural trends, conversations, and brand opportunities to elevate the client's presence and relevance in your market
• Localize and adapt approved response frameworks and messaging provided by the global social team—content creation and asset development sit with the central team, not this role
• Collaborate daily with the global social team via Microsoft Teams, ensuring alignment on strategy, tone-of-voice, and brand guidelines
• Operate within a matrix reporting structure, with a primary line to the central social team (e.g., Regional Senior Community Manager or Social Media Director) and a secondary line to your local OpCo
• Maintain strict adherence to luxury brand tone-of-voice and consistency guidelines while bringing creative, culturally-relevant thinking to your responses
• Flag emerging risks, sensitivities, or opportunities specific to your local market to the global team promptly

What you'll need:

• Deep, authentic understanding of local culture, trends, and social media platform behaviors in your specific market
• Full bilingual fluency—native or near-native proficiency in the local market language (for community engagement) and English (for daily collaboration with the global team)
• Experience with luxury or automotive clients is highly beneficial but not required; candidates from other sectors must clearly demonstrate an understanding of luxury and automotive audiences and how their experience translates
• A balance of reactive community management skills with proactive, strategic thinking—an ability to spot trends and opportunities, not just respond to them
• Comfort working within strict brand guidelines while still bringing original, thoughtful engagement to every interaction
• Strong self-management skills, as this role may be based remotely or as the sole local presence in-market, while remaining closely connected to a global team
• Excellent written communication skills, with the ability to craft nuanced, on-brand responses across multiple platforms
• Proactive, collaborative mindset comfortable operating within a matrix reporting structure across global and local stakeholders