Eurasia Middle East Operating Unit Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated Operating Unit–Market model, where the Operating Unit elevates and enables long-term growth + Operating Unit-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.  

Focus, Scope, & Impact: 

Own and elevate media strategy, planning, buying, and optimization for the portfolio, turning media into a competitive growth advantage through precision, retail media acceleration, and superior ROI. 

• Media Strategy & Planning: Lead end-to-end media strategy and planning . Translate category and connection strategies into high-impact, full-funnel media plans. Drive the shift from reach-led planning to audience-based, outcome-led, addressable media. 
• Media Buying, Optimization & Outsmarting: Own media buying, leveraging scale, partnerships, and negotiation power. Continuously optimize media in-flight using data, signals, and performance feedback. Drive media outsmarting through smarter channel mix, timing, formats, and contextual relevance. 
• Retail Media Acceleration: Lead retail media strategy and activation, integrating shopper, commerce, and media signals. 
• Deploy connections capabilities from global/ OU. Leverage 1PD/2/3PD, advanced analytics, AI, and MarTech to improve targeting and effectiveness. Own OESP approach , media measurement, ROI, and incrementality frameworks. 
• Elevate agency performance and data maturity, ensuring future-ready capabilities. 

Experience & Critical Requirements  

• Significant media experience (7-10 years+) and agency management  
• Great to have : experience in relevant marketing disciplines like creative strategy, connections, category/brand positioning  
• Led projects and capabilities that leverage Digital/ Data/ AI as edges 
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.