Posted:
2/19/2024, 2:17:58 AM
Experience Level(s):
Mid Level β
Senior
Field(s):
Growth & Marketing
Workplace Type:
Remote
Here at Welltech, we offer our customers an ecosystem of products that guide, inspire and empower them to better health and wellbeing.
Grow with us
6+ years in the global market
600+ professionals (over the past year we have grown 2 times π±)
5+ apps
300Π downloads
Our applications are sold all over the world with a focus on the USA, Latin America, Europe.
As a Product Marketing Manager, you will play a pivotal role in driving the acquisition strategy of one of the health and fitness apps within our portfolio, with a strong emphasis on subscription growth and optimizing user onboarding. This role requires a deep understanding of user behaviour, data-guided decision-making, and a passion for creating value for our users.
Challenges you'll meet
Generate hypotheses and innovative ideas to optimize product onboarding funnels and monetization strategies aimed at increasing ARPU.
Be a leader in understanding all aspects of your product, including detailed analytics, the competitive landscape, user feedback, and previous experimentation history.
Support acquisition activities by building end-to-end experiences for different audiences, communication channels, and traffic sources.
Manage users' expectations on their way to a healthier life and create a bridge between marketing and product activities.
Prepare, launch, and analyze A/B tests to fast validate your ideas on real users. Based on the results of the test, create new hypotheses and bring them to the desired result.
Collaborate with cross-functional teams, including other product managers, designers, engineers, analysts, and content creators, to enhance user onboarding experiences, ensuring a seamless and engaging journey for new users
Your professional qualities
Minimum 3 years of experience as a Product Marketing Manager, Growth Manager or Product Manager with experience of growth work
Minimum 2 years experience with subscription-based business models
Excellent communicator, able to clearly articulate thinking behind product decisions and bringing them back to business goals
Wide experience of user research and excellent knowledge of UX and CRO principles, as well as A/B testing methods
Strong data analysis skills
Familiar with the development processes and technologies
Proficiency in English - B2 or higher
We offer a fair level of compensation that will be appropriate for your expertise and level.
Welltech is not only about great benefits but also about great culture. All our specialists are offered incredible opportunities for professional and career growth, flexible work environments, and the ability to suggest ideas and drive changes.
Check out some of our products
Muscle Booster β musclebooster.fitness
Yoga-Go β yoga-go.fit
FitCoach β fitcoach.fit
WalkFit β walkfit.pro
Omo β bit.ly/OMOio
In our team, you'll find an opportunity to develop and implement your ideas, as well as to make the world a better place!
Website: https://welltech.com/
Headquarter Location: Limassol, Limassol, Cyprus
Employee Count: 501-1000
Year Founded: 2015
IPO Status: Private
Industries: Fitness β Health Care β Wellness