Let’s start with the role

 

As a CRM Operations Executive, you will focus on retention/reactivation marketing across our online Sportsbook and Casino products. You will also work closely with the Headquarters CRM team, Commercial Teams and Local CRM Managers as a stakeholder of the CRM Operations Team in your area of responsibility. 

The ideal candidate will be confident, motivated and goal driven, with a desire to develop their career in i-Gaming customer retention and development and CRM within a dynamic multinational company.

 

• Execute CRM strategies to engage and retain our customer base, using best practices to ensure communications delivery status across all available channels;
• Create and check the offers mechanisms in our internal tools;
• Ensure communications (e.g. newsletters, emails, etc.) layout, design and content are optimized for best results in all CRM campaigns;
• Compile and distribute up-to-date reporting on ongoing and completed campaigns, measuring all relevant CRM KPIs;
• Manage customer contact and delivery KPIs and support the strategy to maximize customer engagement;
• Execute and fulfill various promotions and offers end-to-end, ensuring efficiency;
• Monitor Bonusing and Rewards levels for Sportsbook and Casino customers and ensure that bonuses are offered within agreed timescales and budget;
• Collaborate cross-functionally with various groups, including but not limited to CRM Team;
• Perform QA of all campaigns and ad-hoc communications to ensure quality standards are met;
• Ensure that content is published on time and consistently meets high standards;
• Conduct review and analysis of all CRM activities to ensure optimal results;
• Coordinate CRM campaign communications with other departments and teams.

 

What you will bring:

• University degree, preferably in the areas of Business Administration, Marketing;
• Proven CRM experience, particularly with online marketing and automated CRM practices;
• Experience in creating and implementing CRM campaigns across multiple communication channels;
• Online gaming knowledge will be highly appreciated;
• HTML knowledge will be considered a plus;
• Knowledge of CRM systems and tools (like CMS Wordpress, Jira, Acoustic, Salesforce, Marketo, “Exact Target” or Optimove);
• Good problem-solving abilities and excellent communication;
• Great interpersonal skills as a team player;
• Strong analytical and numerical skills, attention to detail;
• Fluency in verbal and written communication in English;
• Solid Stakeholder management skills.

 

Kaizen Gaming Perks

🕑 Hybrid way of working

🏃 A buddy will support you with your onboarding

💸 Competitive pay and bonus scheme

👩‍⚕️ Private health insurance for you and your family

💰 Monthly meal allowance 

⭐Developmental 360° feedback framework

📚 Unlimited access to Udemy & continuous training

 

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