Vision Care LATAM Brand Manager

Location: Any LATAM Market

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

As a Vision Care LATAM Brand Manager supporting the Commercial Franchise team, you will develop and adapt global / international campaigns to the regional needs, and coordinate the respective brand marketing initiatives that will help the local affiliates achieve the annual and mid-term sales and market share objectives. This role will report to the LATAM Marketing Director.

In this role, a typical day will include:

• Design and deploy in due time all marketing campaigns & toolkits and base business campaign materials for the regional priority products or NPL
• Provide regional “upstream” input into Global franchise strategy to ensure R&D programs, innovation sourcing and partnerships meet the LATAM needs
• Partner with local brand managers to ensure alignment to key strategies and ensure brand plans will have maximum impact
• Act as brand champion to create focus and enthusiasm both internally and with external customers and agencies
• Monitors business performance and external environment via appropriate tools and take corrective actions as required to meet business objectives
• Contribute to the region strategic and operational plans
• Management of assigned budgets to create maximum promotional impact
• Contributes animating a team of regional peers via engagement calls and best practice sharing
• Lead Promo Mat approval process
• Deploy to local teams the regional plans & marketing program tools for all brand/projects
• Drive the adoption and integration of digital platforms
• Work closely with PED to plan events/ training with ECPs, aligned with regional priorities

WHAT YOU’LL BRING TO ALCON:

• 7+ years of experience in brand management
• Proven track record of successful marketing programs delivery
• B2B and B2C industry experience
• Hands-on and execution attitude with the ability to drive change and make things happen
• Experience in leading or participating in matrix teams
• High Digital IQ
• Strong project management experience, having worked on cross-functional teams
• Experience of managing advertising agencies and in advertising development
• Exposure to different markets
• Strong strategic/creative thinking and analytical capabilities
• Strong communication and presentation skills to engage with diverse stakeholders
• Ability to manage multiple projects and meet deadlines
• Education: Bachelor’s degree in marketing, business or science
• Languages: Fluency in English with Spanish and/or Portuguese

HOW YOU CAN THRIVE AT ALCON:

• Opportunity to join a growing, early-stage organization built within a mature, stable global company.
• Friendly working environment and a diverse and highly motivated team
• Individual career development plan and possible career growth within a newly created account
• Truly international environment and daily interactions with colleagues and stakeholders from all over the world
• Attractive benefits & compensation package
• Flexible hours and remote work possibilities

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Alcon is an Equal Opportunity Employer and takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.

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Alcon is an Equal Opportunity Employer and takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.