Website & Digital Demand Manager

Location: Bangalore

Experience: 5-8 years

About the Role

Tessell is hiring a senior digital marketer to own the full demand generation engine - from paid to email to AI search visibility. You'll be the person who connects marketing activity to pipeline, owns the numbers, and makes sure every campaign has a clear path to revenue. This role sits at the intersection of strategy and execution - you'll build the system and run it.

This role reports to the Head of Marketing, who’s based in Bangalore, India. 

What You'll Own

• Paid media strategy and execution (LinkedIn, intent-based platforms, maybe Google later)
• Website performance - traffic, conversion, and ongoing optimization in coordination with the website revamp
• SEO strategy and AI search visibility (ChatGPT, Gemini, Google AI Overviews)
• Email nurture programs and marketing automation in HubSpot
• Campaign reporting and lead-to-pipeline tracking
• MQL definition, scoring, and handoff process with Sales

What We're Looking For

• 5-8 years in demand gen or digital marketing in a B2B SaaS or infrastructure company
• Strong HubSpot user - automation, reporting, lead scoring, attribution
• Paid media experience across LinkedIn and Google - knows when to spend and when to pull back
• Working knowledge of SEO; bonus if you've started exploring AI search visibility tools (Profound, Otterly.ai, or similar)
• Analytical - comfortable in dashboards, can build a pipeline report from scratch
• Bonus: Experience working closely with BDRs or SDRs on campaign-to-outreach sequencing
• Bonus: experience marketing to technical buyers (DBAs, cloud architects, infrastructure leads)

KPIs You'll Be Measured On

• MQLs generated and inbound conversion rate
• Cost per MQL and cost per pipeline opportunity
• Website traffic and organic search growth
• AI search visibility and brand mention share on LLM platforms
• Email engagement (open rate, CTR)
• Campaign ROI by channel

 

About Tessell 

Tessell is a next-generation, fully managed multi-cloud Database-as-a-Service platform trusted by Fortune 500 companies, global enterprises, leading banks, and government agencies to run mission-critical databases at scale. We help enterprises take the complexity out of cloud database management - automating provisioning, patching, backup, compliance, and disaster recovery - while enabling cloud migration, management, and modernization across any cloud environment. Built on decades of database kernel expertise, our platform unifies operational and analytical data into a single intelligent control plane, making data management easy, affordable, and prescriptive.

Headquartered in San Ramon, California, with a large and growing team in India, we are a Series B company with $94M in total funding, backed by WestBridge Capital and Lightspeed Venture Partners. With 300+ team members globally, we are scaling fast across the US, Europe, and Asia-Pacific.

Who You Are

You're hungry - for growth, for impact, for raising the bar. You thrive in a fast-moving environment where the job description is a starting point.

We're building this marketing function from scratch, and we'd love someone who finds that exciting, not intimidating. That means close collaboration, wearing multiple hats, and creating processes where there aren't any yet.

You take ownership seriously - focused on results, not optics. You respect your own time and everyone else's. You don't need to be managed, you take initiative and communicate proactively.

We're a tight, driven team. We offer flexibility, we work hybrid, and the autonomy to actually build and grow.