Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Helping our members better understand their own health and their benefits is a critical part of Aetna’s mission to offer access to quality, affordable care. This position is directly responsible for the creative execution of behavior change marketing campaigns designed to improve the health of our members and lower the cost of their care.

Position Summary

The Creative Lead is a hybrid copywriter and designer responsible for producing highly compelling and persuasive customer-facing communications. In this role, you’ll own the creative strategy and execution of industry-leading print and digital materials (including direct mail, email, SMS and landing pages) designed to help drive better health outcomes for over 25 million Aetna members.

This role is an integral member of the NYC-based Behavior Change Pods — an agile, cross-functional marketing team made up of creative, strategy, operations and technology roles. In addition to delivering behavior change campaigns to Aetna members, the Behavior Change Pods also serve as a test & learn innovation group inside CVS Health’s marketing organization.

On the Behavior Change Pods, Creative Leads are instrumental in how we translate marketing strategy and business objectives into member-centric materials. You’ll write copy and design layouts for highly targeted behavior change campaigns that support our members’ health care journeys. You’ll also be responsible for presenting your work to internal partners and business owners, outlining creative decision making and facilitating feedback discussions.

To be successful in this role, you’ll need a strong strategic approach to creative development with the ability to create content tailor made for specific audiences. Collaboration is key as you’ll be working very closely with strategists, operations leads and email/web developers in a fast-paced environment. And attention to detail is essential to ensure high-quality and error-free campaigns, particularly with constantly evolving needs.

This role is a hybrid role based out of our NYC office (generally 2 days a week onsite).

REQUIRED QUALIFICATIONS

• 5+ years of experience in leading the development of direct-to-consumer marketing campaigns that leverage direct mail, e-mail, SMS and landing pages
• Expertise in the Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) and Figma
• Experience with both print and digital production workflows and best practices
• Strong communication and presentation skills
• Strong attention to detail
• Must provide a digital portfolio (either website or PDF) with samples of their past work.

PREFERRED QUALIFICATIONS

• Experience working in an agile environment
• Experience working with marketing personas
• Experience in women’s health marketing
• Strong expertise in digital channels
• Experience with animation, video or social media content creation is a plus

EDUCATION

• Bachelor’s degree or equivalent work experience

Pay Range

The typical pay range for this role is:

$72,360.00 - $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.  
 
For more detailed information on available benefits, please visit Benefits | CVS Health

We anticipate the application window for this opening will close on: 01/17/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.