Skill required: Marketing Operations - Braze Customer Engagement Platform
Designation: Marketing Platform Auto Associate
Qualifications:Any Graduation
Years of Experience:1 to 3 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design ? Adherence to data privacy regulations, anti-spam laws, and industry best practices for campaign compliance. ? Skilled in documenting QA processes, test cases, and resolution steps to maintain team knowledge and audit trails. ? Familiarity with ticketing/request management systems, ensuring detailed, timely updates and status tracking. ? Excellent collaboration and communication skills to work with cross-functional stakeholders (marketing, data, development, project management).
What are we looking for? ? Hands-on experience with Braze, including journey workflows, audience segmentation, dynamic content, and landing page management. ? Solid understanding of campaign execution processes, covering multi-channel campaigns (Email, SMS, Push, Direct Mail, Social, Paid). ? Strong quality assurance (QA) skills with the ability to thoroughly test campaign components, data queries, and workflows for functionality and accuracy. ? Proficiency in data validation, ensuring correct audience targeting, segmentation logic, and personalization in campaign setup. ? Experience with automation and journey testing, verifying correct message flow and audience progression through lifecycle campaigns. ? Working knowledge of SQL and JavaScript to support technical validation and troubleshoot campaign-related issues. ? Understanding of marketing automation principles, including triggers, scheduled sends, and engagement-based logic. ? Ability to analyze campaign performance metrics and assist in identifying opportunities for campaign optimization. ? Strong problem-solving and debugging abilities to resolve technical or configuration issues during QA cycles.
Roles and Responsibilities: •In this role you are required to solve routine problems, largely through precedent and referral to general guidelines • Your expected interactions are within your own team and direct supervisor • You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments • The decisions that you make would impact your own work • You will be an individual contributor as a part of a team, with a predetermined, focused scope of work • Please note that this role may require you to work in rotational shifts

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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