We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

The Director, Digital Media Operations & Enablement is responsible for leading the strategic and operational management of the bank’s digital media ecosystem. This role oversees vendor relationships and contract processes for key third-party media technology partners, ensuring operational excellence, compliance, and the delivery of measurable value across all engagements. The Director will collaborate with cross-functional teams to ensure all digital paid media initiatives are executed to the highest standards of digital privacy and consent, aligning with both internal policies and external regulatory requirements.  Additionally, this role is accountable for establishing and managing robust tracking and measurement processes within the paid media consent environment, ensuring optimal digital media tracking, performance and reporting of campaign effectiveness.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

• Digital Media & Consent Leadership: Serve as the bank’s subject matter expert for all aspects of paid media digital consent and compliance, ensuring paid media is deployed based on regulatory requirements and best practices
• Governance of Paid Media Technologies: Implement and maintain rigorous governance for all trackable technologies used in paid media, such as cookies, pixels, and ad tags, ensuring proper consent management and data handling.
• Cross-Functional Collaboration: Partner with Digital, Privacy, Legal, Risk, and Technology teams to interpret and operationalize paid media privacy & tracking requirements, ensuring alignment and compliance throughout all paid media initiatives.  Enhance ongoing partnerships while participating in joint day-to-day gating processes, investigations, etc.
• Training and Enablement: Drive awareness and understanding of paid media digital consent and compliance obligations within marketing and media teams, supporting the bank’s commitment to responsible paid media practices.
• Continuous Improvement: Identifying ongoing opportunities for process improvements and optimization in addressing any advancements in digital paid media deployment.  Continuously monitor and enforce privacy standards across paid media campaigns, adapting processes to reflect regulatory changes and emerging technologies.

Who you are

• Digital Media Expert – You must demonstrate experience in planning, managing, and optimizing the execution of substantial digital media budgets end-to-end including the planning, delivery, tracking, and analysis of paid digital media initiatives. Must have in-depth understanding of digital paid media consent best practices across all partners (Meta, Google) & . Tracking Technologies (Adobe Analytics, Google Analytics), Cookies, Marketing and Advertising Pixels and best practices.
• Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
• You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.
• You look beyond the moment. You make decisions and take actions that will make a difference today and tomorrow. You proactively seek new solutions to overcome all obstacles.
• You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Data Privacy, Data Privacy Protection, Deliverables Management, Digital Analytics, Digital Media, Digital Media Advertising, Digital Media Buying, Digital Media Measurement, Digital Media Research, Digital Media Workflow, Influencing Skills, Leadership, Marketing Advertisement, People Management, Privacy Compliance, Project Management, Strategic Management