We are looking for an innovative and curious Media Strategy Manager to join our dynamic and growing global team and help us in our digital transformation and data democratization journey.

Position Responsibilities:

• Lead the integrated marketing strategy for our Insurance and Global Wealth and Asset Management divisions, ensuring that it links all marketing elements across both paid digital and traditional media.
• Work hand in hand with the market segments teams and creative agencies on the digital media strategy and goals in order to make informed decisions around targeting, platforms, creative formats, and budget allocation.
• Analyze and apply industry trends, performance data, and other resources to inform strategies, audience development, test & learn opportunities, optimizations, and measurement frameworks.
• Track, share, and manage timelines across the team, ensuring the SME’s within the team have the support and tools they need to deliver.
• Liaise with multiple internal stakeholders including Media Strategy Managers across markets and segments, analytics teams, creative teams etc. 
• Assist with process optimization for enhanced campaign efficiency.
• Serve as a platform expert across established and developing digital and traditional media channels with the ability to advise direct reports on targeting capabilities, creative formats, and buying methods.
• Provide feedback to partner teams on tooling needs for campaign planning & execution efficiency
• Experience in media planning and cross-platform integrated media strategy for full funnel digital and traditional campaigns.
• Develop a comprehensive reporting framework to gain advanced insights into the effectiveness of each media platform, individually and holistically.
• Familiarity with holistic integrated strategy approaches analytical and empirical media planning tools.
• Hire, onboard and develop top talent and act as a mentor and leader to the SME’s.

Required Qualifications:

• 6-8+ years of experience working in digital media across all channels in the Philippines (search, social, programmatic, video etc.)
• Capable of and have experience of working with a regional team remotely
• Capable of leading and managing external agencies and partners effectively
• Experience managing and planning multi-channel media for large budgets 
• Hands-on working knowledge of Google Ads, Facebook Ads and Google Marketing Platform, as well as understanding of additional channels
• Strong understanding of media performance measurement (e.g. MMM or MTA’s) and web analytics platforms
• Experience working in financial services is preferred in planning and executing campaigns
• Strong cross-functional management skills, comfortable managing and communicating with multiple international stakeholders
• Strong analytical toolkit. Comfortable gathering and digesting data and crunching large data sets across various media platforms.
• Understanding of both digital and traditional media, how it fits as part of an overall integrated marketing strategy and across the consumer journey
• Thought Leadership on innovation and emerging media which are relevant for APAC markets.
• Experience with project management and project management tools

 

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Hybrid