WHO YOU’LL WORK WITH

Converse Retail Marketing develops marketing strategies to accelerate how we serve consumers and drive conversion in both owned doors and with our retail partners. We drive the vision and seasonal direction for Converse retail through brand defining and 365 storytelling. We lead marketing plan development and execution that connects the consumer experience across the integrated marketplace.

This role reports to the Director, Retail Marketing NA and will focus on creating innovative marketing plans in partnership with our fashion and department store accounts.

WHO WE ARE LOOKING FOR

Converse is seeking a Senior Brand Marketing Accounts Professional to join the North America Retail Marketing team. This role will lead the ideation and development of omni-channel marketing plans for fashion and department store account partners. This role will also collaborate closely with key business partners across the marketing and commercial matrix to craft integrated marketing strategies that define online-to-offline consumer journeys, drive brand distinction, and serve Converse consumers via our wholesale partners. The ideal candidate is passionate about the future of how consumers access our Brand via Product, Platforms, People and Purpose. They will innovate and deploy new ideas around how consumers interact with and experience the Converse brand at wholesale that challenge convention and propel Converse forward.

The Sr. Brand Marketing Accounts Professional will understand how to leverage the power of storytelling to drive the business. They will bring the ability to think outside the box, craft creative account marketing plans and execute with excellence. They will be highly detail oriented, an excellent communicator and skilled at working cross-functionally with internal and external stakeholders. They will know how to craft a strong brief and manage a marketing budget, and they’ll be passionate about working with retailers.

Requirements:

• 3-5 years of experience in a marketing role, preferably with a focus on retail brand/account marketing, brand marketing, or digital direct marketing.
• Experience developing retail consumer journeys and programming in both digital and physical retail.
• Strong understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing.
• Solid understanding of digital platforms including Apps, Email, SEO, Performance Marketing and Social Media.
• Ability to lead and manage multiple projects while remaining detail oriented and able to deliver against functional deadlines.
• Experience with managing budgets, authoring marketing briefs and working with external agencies.
• Excellent written, verbal, presentation, and communication skills.
• Strong analytical skills and business acumen. Proven capability to use data to drive business decisions & marketing optimization.
• Bachelor’s degree or equivalent combination of education, experience or training.
• Ability to travel domestically.
• Located at Converse HQ (Boston, MA).

WHAT YOU’LL WORK ON

You will be the driver of account marketing plans from inception, to sell-in, and to execution. Your seasonal marketing approach will support larger brand and product priorities, create brand distinction and contribute to connected storytelling across the integrated marketplace.

• You will consistently collaborate with your retail marketing counterparts, commercial, brand marketing, direct, creative, external account marketing teams, and agency partners to ideate and bring your marketing plans to life in the marketplace.
• You will create omni-channel consumer journeys that connect the integrated marketplace experience, both across fashion and department store accounts, and in collaboration with other channels of wholesale distribution, owned retail and digital direct. Your point of view will consider the current marketplace, consumer insights and consumer trends.
• You will develop long-term, annual and seasonal retail key account marketing plans and strategies based on an understanding of brand, retail brand, merchandising, account and marketplace priorities. Your integrated plans will include in-store, digital, social, and branded experiences.
• You will establish and maintain relationships with your account counterparts, building trust season-over-season.
• You’ll develop deep expertise in the retail landscape of the fashion and department store account base, traveling the market regularly and continuously challenging how to improve our brand presence.
• You will be highly detail oriented, managing and maximizing your budget, and tracking/processing purchase orders and credit memos for your marketing tactics.