Posted:
12/23/2024, 12:41:25 PM
Location(s):
New York, United States ⋅ New York, New York, United States
Experience Level(s):
Senior
Field(s):
Sales & Account Management
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role…
This is an exciting opportunity to join the Measurement & Attribution team that is part of the larger WBD Ad Sales Research, Data & Insights department at Warner Bros Discovery in the role of Manager, Audience Measurement. This position will be focused on evaluating and testing new innovative solutions for measuring and valuing audiences (broad demo and advanced audiences) to drive greater value for Warner Bros Discovery’s advertiser partners.
The Manager role on the Audience Measurement team will work closely with our currency and measurement partners to understand how they count viewers as their products continue to evolve and provide guidance that leads to greater accuracy. This person will help design and execute tests/Proof-of-Concepts in addition to compiling and sharing learnings to help drive adoption. The ideal candidate will have a solid understanding of the methodological differences used across media measurement suppliers and have a working knowledge of data and systems used in digital & linear advertising. The ideal person is a nimble, go-getter who enjoys collaborating with partners. This position calls for a candidate that both exhibits operational excellence in the responsibilities they manage and is adept at identifying innovative solutions to potential issues that might arise during the course of a project.
Your Role Accountabilities…
Collaborate with Ad Sales teams to ensure clarity of WBD’s audience measurement offerings to our brand and agency clients, as well as gather feedback to prioritize features in the product roadmaps for Multicurrency.
Conduct in-depth analyses of linear & digital datasets (includes 3P and 1P data) that employ methodological revisions that will alter reported audience levels to ascertain the potential impact to WBD and brand and agency clients.
Help identify measurement gaps and methodological/product enhancements needed to evolve measurement of OOH, linear addressable, digital, etc.
Track and synthesize the data assets & methodology for common 3rd party measurement offerings that WBD or their advertiser partners might have an interest in.
Serves as a resource for other groups in the Ad Sales Research, Data & Insights department on projects where advanced measurement methodology input will be valuable.
Build and maintain strong relationships with our core measurement partners to leverage their companies’ unique data offerings and methodological expertise to drive incremental improvements in the measurement offerings that WBD brings to the market.
Perform other duties as required.
Qualifications & Experiences…
4-8 years at an ad-tech, media measurement, programmer or ad agency where their role provided hands on-experience experience in media measurement and the development of measurement products
Solid knowledge of the major linear and digital TV measurement reporting services (e.g. Comscore, iSpot.tv, Nielsen and VideoAmp, in alphabetical order)
Experience and familiarity with programming languages (SQL, Python, R) that can be used to conduct data analyses
Bachelor’s degree in a related field (computer science, mathematics, marketing analytics, statistics, economics)
Must have legal right to work in the United States
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $87,500.00 - $162,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.Website: https://www.warnerbros.com/
Headquarter Location: Burbank, California, United States
Employee Count: 10001+
Year Founded: 1918
IPO Status: Private
Industries: Art ⋅ Digital Entertainment ⋅ Film ⋅ Film Production ⋅ Telecommunications ⋅ TV Production