Who We Are

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

What We Stand For and Where You'll Come In

We have big ambitions, our mission is to give dog lovers true peace of mind by helping them do the best for their dogs – this will require us to completely reimagine how we care for our dogs and drive meaningful shifts in an industry that is desperate for change. We don’t believe this is possible by implementing “best practices” or operating how the rest of the industry operates. 

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing:  Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions:  We know that no interaction exists in a silo and therefore understand how important every single one is.  We ensure our strategy sets prospective and new customers up for success and drives long-term retention.  We answer questions and address problems early and proactively.  We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

Where You’ll Come In

We’re seeking a strategic, customer-obsessed Sr. Product Innovation Manager, New Products to define and drive the future of our New Products portfolio. In this role, you’ll own the long-term innovation roadmap, leading initiatives from opportunity identification to launch. Whether it’s developing new products to meet emerging treating needs or driving data-informed enhancements to our existing offerings, you’ll play a pivotal role in shaping how we deliver best-in-class New Products that delight both dogs and their humans.

This is an opportunity to take ownership of area of the business that is rapidly growing and ripe for innovation. Along the way, you’ll partner closely with teams across the business (R&D, finance, operations, acquisition, brand, product managers, engineering, design, CX and more), channeling the voice of the customer to drive cross-functional decision-making, maximizing impact to our customers (and their four-legged companions!) and further our growth efforts. 

How You'll Make An Impact

• Develop and execute a strategic roadmap for our New Products portfolio, aligning innovation opportunities with our company mission, market demand and customer needs 
• Demonstrate a deep understanding of our customers by constantly speaking with them as well as conducting consumer and market research to identify, size & prioritize whitespace 
• Conceptualize new physical products, define product features and requirements, build business cases to drive prioritization, and generate cross-functional buy-in
• Regularly track and report on in-market product performance by diving deep into quantitative and qualitative data to drive continuous product optimization (e.g. sensory improvements, nutrition enhancements, cost reductions, packaging refinements)
• Drive project execution, maintaining clear timelines and facilitating collaboration between functions to ensure alignment on goals, expectations, and execution
• Collaborate deeply with R&D, Manufacturing, and Packaging throughout the end-to-end development process—including prototyping, production trials, and scale-up
• Partner with on-staff Veterinarians & Food Quality teams to define & uphold rigorous product standards, and with Legal to validate claims and labeling requirements

We're Excited About You Because

• You have 8+ years in physical product innovation, development, and/or strategy roles within physical consumer products (food industry experience is a plus!)
• You have a proven track record of developing new physical products from concept through commercialization and optimizing existing products based on in-market performance.
• You have a highly analytical background and a proven track record of translating data, consumer insights & market trends into action and consumer-facing impact. Bonus points for Looker experience 
• You are familiar with product development processes including prototyping, manufacturing, product testing, packaging development, and regulatory compliance.
• You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making.
• You lead through others and have strong cross-functional collaboration and project management skills, balancing big-picture strategy with hands-on execution. 
• You’re ruthless when it comes to prioritization, closing feedback loops, eliminating false blockers and seeing around corners to anticipate challenges before they happen. 
• You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

Our Belonging Philosophy:

Our company’s mission is rooted in deep, genuine care for dogs – and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we’re committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.

 

A Few of Our Best Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO 
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $165,000 - $180,000USD annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

Equal Employment Opportunity Statement

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.

Reasonable Accommodations

TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.  If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humansops@thefarmersdog.com.