About the Role

As the Strategic Marketing Manager, you’ll own the end-to-end execution of reseller enablement programs that drive revenue growth for key vendor lines and business units. You’ll manage Market Development Funds (MDF) and Co-Op budgets—turning investment dollars into high-impact demand-generation campaigns, partner incentives, and measurable ROI. You’ll collaborate closely with vendor partners, internal sales teams, and our Strategic Marketing Managers to shape annual, quarterly, and incremental marketing plans, ensuring alignment with TD SYNNEX’s strategic goals and vendor brand guidelines. This is a strategic, data-driven role: you’ll analyze campaign performance, refine incentives, and optimize spend to maximize partner engagement and pipeline acceleration.

What You'll Do

• Lead reseller enablement execution for assigned vendor lines and business teams, from annual plan development through campaign launch, tracking, and optimization

• Manage and track MDF and Co-Op budgets, forecasting spend, driving compliance with contractual and regulatory standards, and reporting ROI to vendor and business stakeholders

• Develop, refine, and package marketing assets—campaign collateral, email templates, digital ads, presentation decks, promotional materials—ensuring on-brand messaging and creative alignment

• Design and administer partner incentive programs (both partner-led and sales-led), coordinating with vendors and internal teams to maximize engagement and revenue impact

• Collaborate with Strategic Marketing Managers on vendor sponsorships and TD SYNNEX event presence—curating content, coordinating logistics, and ensuring seamless execution at internal and external conferences

• Perform ongoing market and performance reviews: analyze campaign metrics, identify trends, recommend optimizations, and present actionable insights that drive continuous improvement

• Build and nurture relationships with vendor business teams, vendor representatives, and key decision-makers—serving as a trusted consultant on marketing strategy, budget allocation, and program effectiveness

• Support talent development initiatives by mentoring junior enablement specialists and contributing to best-practice frameworks for partner marketing across the organization

What We're Looking For

Must Have

• 1–3 years of B2B experience, ideally within technology distribution or security vendor channels
• Bachelor’s degree in Marketing, Business, or related field or relevant years of experience
• Strong understanding of MDF/Co-Op fund management, budget forecasting, and ROI analysis
• Demonstrated expertise in developing multi-channel marketing campaigns and partner incentive programs
• Proficiency in campaign performance analysis and data-driven decision-making (Excel or similar tools)
• Excellent written and verbal communication skills, with the ability to craft clear, compelling messaging for diverse audiences
• Highly organized self-starter who thrives in a fast-paced environment and can manage multiple priorities under tight deadlines
• Collaborative relationship builder who influences stakeholders at all levels and fosters inclusive teamwork

Nice to Have

• Experience supporting security or multi-vendor technology portfolios
• Familiarity with marketing automation platforms (e.g., Marketo, Pardot) and partner relationship management (PRM) systems
• Background in event marketing and sponsorship coordination
• Demonstrated grit, confidence, and a growth mindset—ready to adapt as business goals evolve

Key Skills

At TD SYNNEX, our values guide everything we do: Together, We Own It, We Dare to Go, We Grow and Win, and above all, We Do the Right Thing. These principles shape how we work with each other, our partners, and our communities as we drive innovation and create lasting impact.

What’s In It For You?

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Don’t meet every single requirement? Apply anyway.

At TD SYNNEX, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!

We are an equal opportunity employer and committed to building a team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law.

TD SYNNEX is an E-Verify company