Job Description

Job Description - Marketing Manager, India

Role Overview

We are looking for a dynamic Marketing Manager to lead our marketing initiatives in India. You will be responsible for driving high-impact campaigns, managing key relationships, and ensuring the brand's growth and visibility in the region.

Responsibilities

• Campaign Management: Manage all marketing campaigns, events, communication strategies, and partnerships for the Indian market.

• Performance Tracking: Ensure healthy campaign performance and strive to achieve agreed team and business goals, measuring success using data, tools, and provided resources.

• Strategic Planning: Oversee go-to-market strategies for regional/group directives, including new launches, project management, and market development activities for assigned portfolios.

• Operations & Welfare: Ensure smooth marketing operations and oversee the welfare of the marketing team.

• Stakeholder Management: Manage relationships with all Airline entities (AK, FD, D7 & XJ) and Point of Sale (POS) partners operating in the Indian market.

• Partnerships: Build and maintain relationships with external agencies (media, creative) and cross-functional internal teams.

• Sales Collaboration: Work closely with Sales and Distribution to support the team in creating top-tier visibility with OTAs and other travel partners.

• Brand Building: Use creative and effective channels to maximize cost-efficient promotional opportunities, building consistent "buzz" around the brand to drive conversion and bookings.

• Brand Ambassadorship: Act as a Brand Ambassador for AirAsia, increasing awareness of the brand as a global leader in the travel and e-commerce space.

Requirements

• Education: Bachelor’s degree, Advanced Diploma, or Diploma in Business Administration, Marketing, Mass Communication, Advertising, or a related discipline.

• Experience: At least 5–7 years of working experience. While an airline background is an advantage, we welcome candidates from non-airline backgrounds who can bring fresh ideas.

• Language Skills: Proficient in English. Proficiency in an additional language is an advantage.

• Digital Expertise: Strong understanding of e-commerce, social media usage, and the digital landscape is highly valued. Experience building a brand from scratch is a plus.

• Campaign Experience: Prior experience with ATL (Above the Line) and BTL (Below the Line) campaigns is mandatory. Must have previous experience working with large media buying and creative agencies.

• Communication: Excellent verbal and written communication skills with the ability to foster collaboration and goodwill between different teams.

• Leadership: Capable of bringing order and harmony to the team in a fast-paced, demanding environment.

• Analytical Skills: Excellent analytical skills with a strong understanding of data, campaign performance, and business financials.

• Project Management: Ability to manage multiple projects—both tactical and strategic—while meeting time and budgetary deadlines.

• Agility: Resourceful, agile, and adaptable to change in a fast-paced environment.

• Work Style: A team player who is also able to work independently.

• Market Knowledge: Basic knowledge of consumer trends and markets across all AirAsia countries.

• Work Mode: Must be comfortable working from the office, as this is a full work-from-office role.

• Travel: Willingness to travel both within India and internationally as required by business needs.