Knowledge and Content Strategy Lead

Posted:
1/20/2026, 4:00:00 PM

Location(s):
Gdańsk, Pomeranian Voivodeship, Poland ⋅ Pomeranian Voivodeship, Poland

Experience Level(s):
Senior

Field(s):
Business & Strategy

Workplace Type:
Hybrid

Join our ambitious team as the Knowledge and Content Strategy Lead and help build the future of gaming content! At Product Madness, we deliver world-class experiences that bring happiness to millions of players. This role is pivotal, offering you the chance to determine and successfully implement our content strategy, ensuring we remain at the forefront of the industry.

Work mode: hybrid – 3 days per week from the Wave Office, Aleja Grunwaldzka 347, 80-309 Gdansk, Poland.

What You'll Do

  • Develop and lead comprehensive, long-term content strategies across all marketing and social channels.

  • Coordinate the creative output of content teams to ensure high quality and consistency.

  • Act as the voice of the player internally, using insights and data analytics to build content and product roadmaps.

  • Stay ahead of platform trends and new game releases to build relevant content.

  • Define important metrics, track performance, and optimize strategies to demonstrate content efficiency.

  • Hire, mentor, and manage a high-functioning, cross-disciplinary team.

  • Collaborate with departments such as game development, publishing, marketing, and product teams for coordinated content efforts.

What We're Looking For

  • 5+ years of experience in content leadership or strategy roles within gaming, entertainment, or a related industry.

  • Strong understanding of gaming culture, communities, genres, and industry trends.

  • Proficiency with analytics and SEO tools to inform decision-making.

  • Outstanding written and verbal communication skills.

  • Proven ability to lead teams, manage projects, and influence collaborators.

Why Aristocrat?

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V

  • World Leader in Gaming Entertainment

  • Robust benefits package

  • Global career opportunities

Our Values

  • All about the Player

  • Talent Unleashed

  • Collective Brilliance

  • Good Business Good Citizen

Travel Expectations

None

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.