Marketing Manager Central Europe

Posted:
9/29/2024, 6:28:21 PM

Location(s):
Masovian Voivodeship, Poland

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Prologis is the global leader in logistics real estate. We own, manage and develop high-quality properties in the world’s most vibrant centers of commerce, approximately 72 million square meters in 19 countries. Some of the world’s largest brands (e.g., Amazon, BMW, DHL, FedEx, Pepsi) turn to us because they know an efficient supply chain will make their businesses run better, and a strategic relationship with Prologis will create competitive advantage. As the top ranked U.S. company and sixth overall among the Global 100 Most Sustainable Corporations in the World, we take our global footprint seriously.

Job Title:

Marketing Manager Central Europe

Company:

Prologis

ABOUT PROLOGIS:

Prologis, Inc. is the global leader in logistics real estate. In partnership with our customers and our communities, we develop modern, high-quality properties that set the standard for innovative building design and sustainability. Prologis owns or has investments in properties and development projects of ~115 million square meters in 19 countries and enables 2.8% of the world’s GDP. We have committed to achieve net zero emissions by 2040. Beyond real estate, our Essentials platform optimizes the company’s global asset portfolio to provide our customers solutions that address today’s warehouse and shipping challenges. Prologis Ventures invests in logistics innovation and technology companies to modernize supply chains worldwide.

As a leading global enterprise, Prologis remains deeply committed to what matters most: our people. We recognize that our team is the cornerstone of our success, which is why we offer a comprehensive total rewards package and place strong emphasis on management and leadership development. At Prologis, our people always come first.

JOB SUMMARY:

Prologis is seeking a creative, proactive, and results-driven Marketing Manager to lead our marketing efforts across Central Europe (Poland, Czech Republic, Hungary, Slovakia), based in Warsaw. In this key role, reporting to the Head of Marketing Europe, you will shape and execute innovative marketing strategies that fuel regional business growth and elevate brand awareness.

You will lead the development and execution of multi-channel marketing campaigns that drive brand growth, audience engagement, and measurable business results. Working cross-functionally with regional leaders, sales teams, and external partners, you’ll ensure marketing efforts are aligned with business objectives and global strategies. Your role will oversee both digital and traditional marketing initiatives, ensuring a cohesive and high-performing brand presence across the CE region.

If you're a creative, data-driven marketer who thrives in a fast-paced, international environment and enjoys leading cross-functional projects, this is a unique opportunity to shape Prologis' success in Central Europe. If you're ready to make a significant impact on our marketing initiatives, we encourage you to apply and join our creative, forward-thinking team.

Tasks and Responsibilities (not limited to):

  • Develop and execute integrated marketing strategies across multiple channels that align with CE business objectives, driving brand awareness, lead generation, and commercial outcomes such as web traffic and leasing opportunities.
  • Lead cross-functional collaboration with sales, product, communications, and executive teams, ensuring marketing efforts are aligned with broader and regional business goals and consistently executed across the CE region.
  • Oversee the creation and execution of targeted marketing campaigns, from brand-building initiatives to product promotions, optimizing timelines, budgets, and resources.
  • Leverage market analysis and competitor insights to identify trends and opportunities that enhance Prologis’ positioning in the region.
  • Analyze campaign performance using key metrics, providing actionable insights for continuous improvement.
  • In partnership with the Web & Digital Marketing Manager, Europe, lead regional digital marketing strategies, including SEO, SEM, email campaigns, and retargeting, ensuring the Prologis CE website delivers optimal performance, user experience, and aligns with broader marketing strategies and business objectives.
  • Collaborate with design and content teams to create engaging digital assets and on-brand marketing collateral supporting sales and leasing.
  • Identify and capitalize on emerging digital opportunities, enhancing Prologis’ digital presence across platforms and tools.
  • Oversee marketing budgets for CE, ensuring strategic allocation of resources to maximize ROI and achieve business objectives.
  • Build strong vendor and agency relationships to ensure effective campaign execution and regional marketing initiatives.
  • Develop localized content and campaigns, aligning with global strategies and collaborating with European and global teams for consistent messaging.

Qualifications and experience

  • 7+ years of marketing experience, preferably in B2B environments, with a strong focus on integrated and digital marketing. Experience in international teams and matrix structures is highly valued.
  • Fluency in Polish and English.
  • Creative thinker with a proven ability to develop impactful marketing content and campaigns.
  • Exceptional project management skills, managing complex, cross-functional projects from start to finish.
  • Strong communication and interpersonal skills, with the ability to craft compelling content and influence stakeholders at all levels.
  • Proficiency in digital marketing tools, including Google Analytics, SEO/SEM platforms,  and content management systems (CMS).
  • Data-driven mindset, using analytics to inform strategy and optimize performance.
  • Experience managing external agencies and vendors, ensuring high-quality execution and ROI.
  • Proactive and goal-oriented, able to deliver results in a fast-paced environment.

We Offer:

  • Great possibilities for personal development.
  • A broad role working with all aspects of our business.
  • A unique opportunity to join a leading pan-European team.
  • Flexible working policy in place. Minimum 3 days a week working from the Prologis Warsaw office.
  • Excellent and competitive remuneration package for the right candidate.
  • Highly professional international work environment.
  • Company benefit scheme including access to a pension plan, life and health insurance, health care benefit, employee assistance program and a dedicated budget for training and professional growth opportunities.
#LI-SP1

People First

As a successful global enterprise, Prologis has never lost sight of what matters most - our strong belief that our people are the most important part of our business. And because of that, we provide a generous total rewards package and dedicate both time and resources to leadership development. Our team is intentional about cultivating a culture rooted in diversity, equity, and inclusion so that everyone at Prologis feels a sense of belonging.

Employment Type:

Full time

Location:

Warsaw, Poland

Additional Locations: