PlayOn is looking for a highly analytical and strategic Director, Research & Analytics to lead the audience research and development strategies for the company’s National Ad Sales division. This candidate will play a key role in developing our cross-platform audience story and associated marketing materials, conceptualizing and guiding research initiatives, developing comprehensive audience analysis reports, and more. Reporting to the VP, Client Strategy, the ideal candidate will possess a strong media-driven research background with experience applying qualitative and quantitative analysis toward a constantly evolving marketplace narrative for MaxPreps and the broader PlayOn portfolio of brands including GoFan and NFHS Network.
The Outcomes You’ll Deliver
· Research & Innovation – Derive impactful audience data and insights to be used for client-facing sales/marketing materials, brand pitches and marketplace engagement
· Partnership Strategy – Participate in the development of MaxPreps’ GTM informed by research, analytics, and creative storytelling
· Strategic Planning – Develop and implement ongoing research initiatives that align with PlayOn’s business objectives and market position
· Project Management – Oversee multiple end-to-end research projects to ensure timely completion and delivery against key business objectives
· Cross-Functional Thought Leadership – Partner with key stakeholders across PlayOn to influence company’s audience strategy
Company Overview
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.
Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
When being there means everything, we make sure you never miss a moment.
Why you’ll love working at PlayOn
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.
This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.
Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.
The Benefits We Offer
Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment
Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.