At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, dedicated people to join Alcon. As a Brand Manager in our Fort Worth, TX office one will be responsible for developing the Glaucoma brand portfolio strategy and tactics to deliver P&L and market share targets.

In this role, a typical day will include:

• Execute tactical plans for the portfolio that are aligned to the portfolio strategy.

• Develop and execute channel plans.

• Lead annual planning process for assigned brand(s), project(s) and/or cross-brand strategy

• Generate business, category, and competitive insights to inform business strategies and tactics.

• Track and ensure key performance indicators, market share, and sales targets are met.  

• Manage the marketing budget and optimize brand plans to ensure maximum effectiveness.

• Oversee development of technical/clinical messaging and tools for professionals and patients and continually monitor and optimize brand programs to ensure effectiveness of messaging and tools for sales team (sales aids, trade ads, supplements, MOAs).

• Partner with internal and external stakeholders such as sales, training, medical, S&OP, global, omni-channel, meetings teams, creative services, and external agencies on projects.

• Develop project tracker inclusive of main conference and sponsorship priorities to maximize SOV presence and share.

• Lead MAP Submission, manage concept reviews LOC Management, and partner as creative service liaison to execute brand tactics in a timely manner.

What you’ll bring to Alcon:

• Bachelor’s Degree or Equivalent years of directly related experience (or high school +13 yrs; Assoc.+9 yrs; M.S.+2 yrs; PhD+1 yr)

• The ability to fluently read, write, understand and communicate in English

• 5 Years of Relevant Experience

Relocation assistance: Yes

Sponsorship available: No

How to Thrive at Alcon:

• Imagine your career like never before with focused growth and development opportunities

• Join Alcon’s mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career!

• Alcon provides robust benefits package including health, life, retirement, flexible time off for exempt associates, and much more!

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Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to [email protected] and let us know the nature of your request and your contact information.