Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

We are the engine behind the Workday Paradox sales motion. Our Demand Generation team isn't just "running campaigns"; we are a high-performance team dedicated to crushing pipeline targets and scaling ACV. We operate with a "test and learn" obsession, treating every campaign as an experiment and every win as a blueprint for the next. If you thrive in a fast-paced environment where your impact is measured in real-time revenue growth and market disruption, you’ll fit right in!

About the Role

We are seeking a versatile, data-driven Sr. Demand Generation Associate to support the end-to-end execution of our customer acquisition and expansion strategy for the Workday Paradox business. In this role, you will act as the bridge between product storytelling and technical performance. You are responsible for supporting a scalable growth engine that balances immediate lead generation through paid social and search campaigns, email nurture and webinars with long-term authority through Organic SEO and AEO.

Campaign Management & Optimization

• End-to-End Execution: Support the launch and daily management of multi-channel campaigns (Paid Social, Search, and Display) to drive high-intent traffic.

• Product Representation: Ensure product is displayed accurately in paid media, and the correct products are being shown to the corresponding target account lists.

• Track and pivot investments: Dynamically evaluate and propose budget shifts between channels based on real-time performance to ensure maximum efficiency of marketing spend.

Webinar Support & Execution

• Lead Generation: Support and execute the promotional strategy for webinars, including landing page creation, email invites, and paid promotion.

• Operational Excellence: Partner with the Content and Sales teams to manage the technical execution of live and on-demand webinars, and build automated follow-up sequences to convert webinar attendees into qualified leads and pipeline.

Analytics & Measurement

• Performance Tracking & Reporting: Build and maintain dashboards that track the health of the growth funnel, from initial touchpoint to final conversion.

• Attribution Modeling: Assist in refining our attribution model to understand the true impact of top-of-funnel efforts (like SEO and Webinars) on revenue.

• Insight Synthesis: Conduct weekly "deep dives" into campaign data to identify trends and provide actionable recommendations to leadership.

Organic Strategy (SEO & AEO)

• Traditional SEO: Collaborate with the content team to optimize on-page elements, backlink strategy, and technical SEO to increase organic search rankings.

• Answer Engine Optimization (AEO): Future-proof our organic presence by optimizing content for AI search (like Perplexity, ChatGPT, and Gemini).

Partnership Support

• Industry Association Execution: Support administrative actions, project management and communications with key industry association partnerships.

• Analyst & Influencer Communications: Coordinate the content calendar and expectations for industry analyst + influencer content, and provide a monthly report summarizing all live content and key performance indicators.

About You

• Proven experience in cross-functional orchestration, specifically aligning Product Marketing, Sales, Operations, and Analytics teams to drive unified business outcomes.

• Analytical expertise in spend management and performance reporting, with a demonstrated ability to optimize campaigns for lead generation, pipeline growth, and ACV.

• Highly adaptable and collaborative attitude, with the ability to provide execution support for high-priority projects outside of core responsibilities to meet broader team objectives.
   

Basic Qualifications

• Prior experience in growth marketing, performance marketing, or demand generation.

• Demonstrated knowledge in Paid Media platforms (Google Ads, LinkedIn, etc).

• Strong understanding of Organic Channels (SEO/AEO, Email, Website).

• Experience with supporting webinars end-to-end (Goldcast, Zoom, Vimeo).
   

Other Qualifications

• Strong project management skills and the ability to balance multiple assignments simultaneously.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.AZ.Scottsdale

 

Primary Location Base Pay Range: $80,000 USD - $120,000 USD

 

Additional US Location(s) Base Pay Range: $76,000 USD - $132,000 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email [email protected].

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

At Workday, we value our candidates’ privacy and data security.  Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. 

  

Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.

  

In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.