The Opportunity

We are seeking a thorough and meticulous Communication and Campaign Strategists to join our team. In this role, you will develop comprehensive sales campaigns across various distribution initiatives, ensuring that all partners and team members are informed and engaged.

In addition, you will coordinate and centralize corporate distribution updates, and work across the sales team to manage pre/post meeting templates and meeting invites.

The ideal candidate will collaborate with Regional and National Account sales leaders, the Product Competitive Intelligence team, and the Market Solutions Group to develop automated campaigns that personalize messages and support growth initiatives.

Knowledge of current assets and working closely with the US Insurance marketing team are essential for this position to produce captivating content and implement scalable campaigns.

Success in this role depends on effectively coordinating communication, streamlining processes, and working with cross-functional teams.

Responsibilities:

• Develop & Automate Campaign Plans: Create and implement campaigns that support distribution initiatives, for execution by the sales team, integrated in Salesforce/SaleVue.
• Develop quarterly campaigns for National Accounts and create touchpoints before and after meetings. Use internal and external channels to amplify messaging.
• Content Creation: Produce high-quality campaign content, including emails, newsletters, presentations, and other materials that effectively convey key messages to targeted audiences.
• Internal Sales Teams Communications: Coordinate and centralize various sales and operational updates.
• Manage and centralize corporate distribution updates, ensuring all relevant information is accurately compiled and disseminated.
• Meeting Communication: Prepare and maintain pre/post meeting templates, meeting invite templates, and meeting headers for use by the sales team.
• Collaboration with Marketing: Partner with the marketing team to develop engaging content and support the creation and execution of sales campaigns.
• GPS (Global Positioning Stories): Collaborate with the marketing team and Narrative Design to complete our quarterly sales story library.
• Collaborator Engagement: Foster strong relationships with internal collaborators, ensuring effective communication and alignment on distribution initiatives.
• Regularly assess and improve communication processes to enhance efficiency and effectiveness. Optimize the sales technology stack to increase adoption of messaging platforms and stay updated on industry trends in communication and campaign management.
• Generate regular executive readouts to report and analyze communication efforts, offering insights and recommendations for improvement.
• Collaborate with marketing, sales, product development, and customer service to align communication plans and distribution updates with business goals.
• Content Development: Partner with the marketing team and subject matter experts to develop engaging and accurate content for communication materials and campaigns.
• Collaborate with CSE training team to provide support and training on communication tools and processes to enhance overall effectiveness for team members, customers, and partners

How Will You Create Impact?

You will be responsible for crafting sales action plans for the distribution team to drive sales outcomes from central initiatives.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• Proven experience in communication planning and content creation.
• Proven experience in developing and completing large-scale campaigns.
• Strong understanding of technology tools and platforms used for campaign management (Salesforce).
• Experience crafting sales action plans for the distribution team to drive sales outcomes from key central initiatives.
• Excellent communication and storytelling skills.
• Strong organizational and project management skills.
• Strong analytical skills and the ability to interpret data to drive campaign improvements.
• Ability to work collaboratively with cross-functional teams.
• Meticulous with the ability to handle multiple tasks and meet deadlines.
• Proficiency in using communication and collaboration tools.
• Experience in working with marketing teams on content and campaign development is a plus.

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture
• We lead with our Values every day and bring them to life together.
• Boundless opportunity
• We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
• We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
• We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Primary Location

Boston, MassachusettsHybrid

Salary range is expected to be between

$50,475.00 USD - $84,125.00 USD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify I Pay Transparency

Company: John Hancock Life Insurance Company (U.S.A.)