BE THE DIFFERENCE

At AIA we don’t simply believe in being ‘the best’. We believe in better – because there’s no limit to how far ‘better’ can take us. Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives. And every one of our people has an important role to play. If you want to make a difference by helping shape a healthier, better-protected Australia, read on.

The opportunity:

The Senior Marketing Manager is responsible for delivering on AIA’s purpose, vision and strategy by designing and completing a broad range of brand & marketing activities to support the strategic marketing plans across the Group, Corporate and Retail distribution Channels.

This role supports the Head of Group & Retail Marketing in owning and leading a range of marketing initiatives to support growth, retention and partner engagement. This role works in collaboration with other Marketing, Distribution, Product, Vitality & Project teams, Senior Leaders and external partners and agencies to deliver campaigns, communications and experiences that drive engagement in our programs.  

To do this successfully you will:

• Plan, implement and evaluate the strategy for marketing AIA brand through various distribution channels
• Propose and implement marketing strategies and plans for product promotion and pricing policy
• Research and analyse the marketplace to identify new marketing opportunities
• Develop and monitor channel opportunities and partnerships to maximise revenue
• Develop marketing programmes with third-party partners

Successful applications will demonstrate:

• Extensive marketing and communications experience, preferably across both B2C and B2B and with a background in insurance/superannuation or other related industries.
• Experience within Retail and Group distribution channels.
• Significant marketing leadership experience in complex customer-led organisations.
• Strong ability to develop and implement multi-channel communication strategies that drive customer and commercial outcomes.
• Demonstrated experience engaging and influencing audiences through delivering integrated communication campaigns.
• Exceptional stakeholder management: ability to lead, influence, negotiate and engage at all levels of the organisation; effectively establishes rapport and mutually beneficial partnerships with internal and external stakeholders.

Why choose AIA:

At AIA, we’ve made a promise to help people live healthier, longer, better lives. And it starts with our own people.

• Access our training and development to build on your current skills
• Career development through internal mobility opportunities
• Work for a business helping millions of Australians and make a difference to someone’s life everyday
• Access additional leave days a year to recharge and refresh yourself
• Enjoy wonderful Health and Wellbeing initiatives that support you
• Work with supportive and inclusive managers
• Flexible working arrangement

At AIA Australia, we’re proud to help guide, support and protect the wellbeing of over 3.5 million Australians. As part of the AIA Group - the largest independent publicly listed pan-Asian life insurance group – it is our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030. 

Lots of companies like to say they’re different. What makes us truly different at AIA, is the difference we make in people’s lives. We are proud that this difference has been recognised in the 2023 ANZIIF awards by being named Life Insurance Company of the Year.

AIA is different. Are you?

Applications close Friday 6th September 2024

If you want to be part of an organisation that helps people live better every single day, apply via the link.