We’re looking for a Senior Product Marketing Manager who treats online reviews as one component of a broader third-party proof and influence strategy. In this role, you’ll own how ZoomInfo shows up across trusted external domains including review platforms, comparison sites, analyst peer forums, and other authoritative third-party sources that shape buyer trust and AI-driven discovery.

This role is critical to our AI Optimization (AIO) strategy, ensuring customer voice and third-party validation consistently reinforce ZoomInfo’s leadership across both human decision-making and AI-generated answers. You’ll combine customer insight, domain strategy, and advanced AI capabilities to scale impact and stay ahead of how trust signals are evolving.

What You’ll Do

• Define and execute ZoomInfo’s strategy for third-party domain brand presence in support of AI Optimization (AIO), spanning online reviews, comparison platforms, and other authoritative external sources.
• Own and scale online review programs across platforms such as G2, Capterra, TrustRadius, Gartner Peer Insights, and emerging category sites.
• Identify, prioritize, and influence high-impact third-party domains that shape AI understanding of our category, credibility, and differentiation.
• Partner with SEO, Brand, Communications, Product Marketing, and Advocacy to ensure third-party validation consistently reinforces our positioning and narrative.
• Leverage AI agents and advanced automation to analyze sentiment, monitor domain presence, identify gaps, and scale execution.
• Translate third-party signals into insights that inform messaging, launches, competitive strategy, and executive reporting.
• Experiment with how large language models interpret third-party content and optimize for visibility within AI-generated recommendations and answers.

What You Bring

• 5–8 years of experience in Product Marketing, Customer Marketing, or Customer Advocacy within B2B SaaS, ideally supporting GTM, AI, or data-driven platforms.
• Proven end-to-end ownership of online reviews and third-party brand presence across platforms such as G2, Capterra, TrustRadius, Gartner Peer Insights, and similar ecosystems.
• Strong understanding of how third-party domains, reviews, and customer validation influence SEO, AI Optimization (AIO), buyer trust, and AI-driven discovery.
• Hands-on experience using AI tools or agents to analyze qualitative feedback, surface insights, or automate workflows at scale.
• Demonstrated ability to translate customer sentiment and third-party signals into measurable business outcomes, with comfort building or contributing to dashboards and executive reporting.
• Experience creating and activating customer proof assets across sales enablement, web experiences, and demand generation channels.
• Track record of influencing and partnering cross-functionally with Brand, SEO, Product, Communications, and Sales without direct authority.
• Strategic mindset paired with strong execution skills, with the ability to operate independently in a fast-moving environment.

Why It Matters

This role is a rare opportunity to shape how ZoomInfo is trusted, discovered, and recommended by both buyers and AI systems, using customer voice and third-party validation as a true growth engine. You’ll invent the future of how LLMs interpret credibility and influence, while owning a highly visible, measurable program that directly impacts brand perception and business outcomes

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