As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.

Job Description

Your Team

The Digital Analytics Tag Management Specialist has a key role in the Marketing Analytics Team at Invesco, that will impact the pace and success of Invesco’s Global digital strategy. The team is responsible for supporting key stakeholders and translating business requirements into effective digital analytics tagging specifications that provide analytical solutions across various digital channels. The ideal candidate must possess a strong digital knowledge, with lead generation or eCommerce experience, which will help enable a data-driven culture. This individual must be able to work in a fast-paced environment and thrive on results-oriented delivery. They will work with cross-functional team members, leveraging key data points across multiple website properties and data platforms, to drive business wide initiatives and strategies in a B2B lead generation industry.

Your Role

• This role is critical in enabling Invesco to capture, organize, and activate digital data across our website properties and various data platforms.
• You will be responsible for implementing, managing, and optimizing tracking tags and analytics configurations through Adobe Launch, Adobe Analytics, and other digital analytics applications.
• Design and manage data layer specifications and implementation in collaboration with developers.
• Configure and maintain Adobe Analytics reports, segments, and calculated metrics for digital performance monitoring.
• Work with marketing, product, and development teams to define and execute tracking strategies for campaigns, features, and user journeys.
• Ensure data quality, consistency, and reliability across all digital channels.
• Conduct regular audits of tagging and analytics implementation to detect and resolve data integrity issues.
• Collaborate with front-end developers in QA testing to validate and debug tagging implementations, using tools such as Adobe Experience Platform Debugger and Browser DevTools.
• Support personalization and A/B testing efforts through Adobe Target by enabling appropriate tracking and audiences.
• Translate business requirements into measurable analytics solutions and documentation.
• Support marketing campaign activity, with an excellent understanding of campaign tracking, attribution, and reporting.
• Provide support and guidance to internal teams on best practices for digital analytics and tag management solutions.

The Experience You Bring

• 3+ years of experience in digital analytics and tag management, with a focus on Adobe Experience Cloud applications.
• Proficient in Adobe Analytics and Adobe Launch.
• A good understanding of JavaScript, HTML, CSS, REGEX, and browser-based debugging.
• Experience working with data layers and tag management strategy.
• Strong analytical and problem-solving skills.
• An understanding of Content Management Systems (CMS) and UX design.
• Familiarity with privacy regulations and consent management (e.g. GDPR).
• Knowledge of other analytics and tag management platforms an advantage (e.g. GA, GTM, Tealium).
• Familiarity with Adobe Experience Platform (Server-Side), Adobe Real Time CDP, or Customer Journey Analytics is a plus.
• Proficient in English, with excellent written and oral communication skills.
• Ability to communicate and present complex technical concepts to non-technical stakeholders.
• Self-motivated with ability to effectively work with remote teams and deliver results with minimal supervision.
• Excellent skills in project management, organization, time management, attention to detail, and documentation.

Academic requirements

• Bachelor’s degree in a technical or quantitative discipline like mathematics, statistics, computer science or related field.
• Adobe certification in Adobe Analytics and/or Adobe Launch is preferable.

Full Time / Part Time

Full time

Worker Type

Employee

Job Exempt (Yes / No)

No

Workplace Model

At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least three days a week, with two days working outside an Invesco office. 

Why Invesco

In Invesco, we act with integrity and do meaningful work to create impact for our stakeholders. We believe our culture is stronger when we all feel we belong, and we respect each other’s identities, lives, health, and well-being. We come together to create better solutions for our clients, our business and each other by building on different voices and perspectives. We nurture and encourage each other to ensure our meaningful growth, both personally and professionally. 

We believe in diverse, inclusive, and supportive workplace where everyone feels equally valued, and this starts at the top with our senior leaders having diversity and inclusion goals. Our global focus on diversity and inclusion has grown exponentially and we encourage connection and community through our many employee-led Business Resource Groups (BRGs).  

What’s in it for you? 

As an organization we support personal needs, diverse backgrounds and provide internal networks, as well as opportunities to get involved in the community and in the world. 

Our benefit policy includes but not limited to: 

• Competitive Compensation 
• Flexible, Hybrid Work 
• 30 days’ Annual Leave + Public Holidays 
• Life Insurance 
• Retirement Planning 
• Group Personal Accident Insurance 
• Medical Insurance for Employee and Family 
• Annual Health Check-up 
• 26 weeks Maternity Leave 
• Paternal Leave 
• Adoption Leave 
• Near site Childcare Facility 
• Employee Assistance Program 
• Study Support 
• Employee Stock Purchase Plan 
• ESG Commitments and Goals 
• Business Resource Groups 
• Career Development Programs 
• Mentoring Programs 
• Invesco Cares 
• Dress for your Day 

In Invesco, we offer development opportunities that help you thrive as a lifelong learner in a constantly evolving business environment and ensure your constant growth. Our AI enabled learning platform delivers curated content based on your role and interest. We ensure our manager and leaders also have many opportunities to advance their skills and competencies that becomes pivotal in their continuous pursuit of performance excellence. 

To know more about us 

About Invesco: https://www.invesco.com/corporate/en/home.html 

About our Culture: https://www.invesco.com/corporate/en/about-us/our-culture.html 

About our D&I policy: https://www.invesco.com/corporate/en/our-commitments/diversity-and-inclusion.html 

About our CR program: https://www.invesco.com/corporate/en/our-commitments/corporate-responsibility.html 

Apply for the role @ Invesco Careers: https://careers.invesco.com/india/