Position Summary

We are looking for a new Digital Marketing & PR Coordinator to join our Marketing team for Air Conditioning!

Role and Responsibilities

• Plan, execute, and manage all digital marketing, including SEO, SEM, email marketing, and social media
• Establish and execute a digital marketing strategy to distribute content
• Maintain consistent brand messaging across all social channels
• Agency briefing and coordination
• Website & Digital Journey - collaborate with Central Team to localize web contents and digital components to execute local digital journey, respecting global guidance and local strategy for a relevant, consistent and innovative output. Localization of web content, create local content, mainainance and improvements, Installer Locator – manage with partners
• Digital Performance - ability to use analytics to develop and optimize engagement and drive business growth and channel expansion
• Social media - planning, production and execution; collaboration with Samsung Electronics Adriatic digital team in order to align product launch campaigns
• Search advertisement and search optimization -check the search keywords for each product and track data to increase ROI (Return on Investment) by regularly monitoring search advertisements
• CRM – internal & external news lettering; actions for increasing the base; localization of newsletters & creating local relevant content; participate and preparing content for local sub’s newsletter
• Report and Analysis - Prepare reports, analysis and comparison of historical campaign results. Identify improvements – build and analyze relevant reports and use the insight to improve strategy/process/value proposition going forward; cooperation with SEACE marketing team & local media agency
• Customer Service web site – customer service web site development and maintaince, cooperation with Samsung Electronics Adriatic team
• Loyalty program - support and execute the loyalty program to sustain Customer value proposition; cooperation with central marketing team
• Press release - creating, coordinating PR activities for Adriatic region in association with PR agency and Central Team
• Partners’ marketing - Supervison & monitoring of partner’s and subpartners’ web sites & social media; support partners in their web sites development and content (Samsung materials) as well support partners in their PR activities
• Market analysis and competitor movements (digital, PR)
• Others – support marketing team in creating catalogues, leaflets and other visuals (graphic design and marketing assets localization), internal processes and other administration procedures

Skills and Qualifications

• Minimum university degree (preferred marketing and communication, but it’s not condition)
• Minimum 2 years of work experience
• Experience in creation and execution of marketing plans and budgeting
• Bilingual (Croatian and English) –Advanced knowledge of English in communication and writing
• Good knowledge of IT system (MS Office)
• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• In-depth knowledge of various social media platforms and best practices
• Ability to analyze consumer metrics, reports, and trends
• Strong project management and managerial skills
• Strategic marketing planning and budgeting
• Proactive communication with other departments, partners and agencies
• Communication skills
• Overview of total process
• Excellent organization and time management skills
• Ability to multitask
• Accurate

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