We are looking for a dynamic and innovative SEM (Search Engine Marketing) Product Manager with solid expertise in paid search acquisition. The ideal candidate will leverage keyword strategy, bidding optimization, and data analysis to drive high-quality traffic and maximize conversions.

Responsibilities

• Manage and optimize paid search campaigns on Google Ads, Bing Ads, and other search engines to acquire quality web traffic.
• Conduct keyword research, grouping, and bidding optimization to improve account structure and campaign performance.
• Design and execute A/B tests on ad creatives, copy, and landing pages to improve CTR and CVR.
• Monitor, analyze, and report on SEM metrics (CTR, CVR, CPC, CPA, ROAS) to ensure data-driven decision-making.
• Collaborate with SEO, content, product, and analytics teams to drive holistic growth strategies.
• Track user journey and conversion funnel performance with analytics tools (Google Analytics, Adobe Analytics, etc.).

Requirements

• Bachelor’s degree or higher in Marketing, Business, Statistics, Computer Science, or a related field from a well-recognized institution (top university preferred).
• 3+ years of experience in SEM or paid search marketing, with proven ability to manage large-scale campaigns.
• Hands-on experience with Google Ads, Bing Ads, and other major search platforms.
• Strong analytical and quantitative skills; proficiency in Excel, SQL, or BI tools (e.g., Looker, Tableau, Data Studio).
• Excellent communication skills and ability to collaborate cross-functionally.

Nice to Have

• Experience running SEM campaigns in international markets, with multi-regional execution knowledge.
• Familiarity with attribution and analytics tools (Google Analytics, AppsFlyer, Adjust, Branch).
• Demonstrated success in improving ROI and reducing acquisition costs in paid search.
• Understanding of how SEM and SEO work together to drive sustainable growth.
• Hands-on experience exploring SEM acquisition strategies for AI products.