Senior Director, Consumer & Shopper Insights and Portfolio Management – ASEAN & South Pacific Operating Unit 

Reports to: Vice President, Marketing – ASEAN & South Pacific Operating Unit 

Location: Singapore 

Job Summary: 

ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.  

Focus, Scope, & Impact: 

• Inform OU LRP and OU-wide programs by providing a deep, present forward and future-back understanding of consumers/ shopper’s drivers, and need pillars/occasions to shape portfolio choices, category strategies, program’s excellence across the ASP OU. 

• Lead portfolio strategy for the OU, defining where to play  

• Own the art & science of consumer and shopper understanding, spanning needs, behaviours, rituals, and decision journeys. Lead human sciences, foresights, and future scenarios to anticipate cultural and consumption shifts. Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth. 

• Own research, advanced analytics, and modelling agenda  

• Enable consumer-centricity, including intelligence platforms and new technologies. 

• Act as the strategic bridge to MPS, ensuring portfolio intent is operationalized. 

• Enable and activate the Insights & Portfolio global and local network to ensuring rigor, coordination, collaboration and upskilling. 

• What Success Looks Like: Clear, focused, human-centred portfolio choices that maximizes ROI ; translate data into Insights that shape consumer/shopper strategy/programs, programs and investment; Strong foresight informing innovation and big bets, High adoption of modelling & insight tech-enabled tools across markets’;  

Experience & Critical Requirements: 

• Significant marketing and leadership experience (15 years+), with great focus on insights, analytics, human sciences and market research.  

• Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy 

• Led scaled, complex, cross-functional and cross-geographical teams and projects 

• Led projects and capabilities that leverage Digital/ Data/ AI as edges 

• Led and developed teams directly and external partners  

• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.  

Communication focus: 

• Strong analytical and problem-solving skills; influential skills with senior executives 

• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders  

• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts 

• Ability to navigate complex challenges & linkages and articulate into plans to drive results  

• Ability to inspire through the power of our marketing and brands 

About Coca‑Cola ASEAN & South Pacific 

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn. 

The Coca-Cola Company: Refresh the World. Make a Difference 

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.