About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.

 

Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.

• Continuous professional growth and leadership opportunities.

• Health, wellness, and financial benefits to offer peace of mind to you and your family.

• World-class facilities and the technology you need to thrive – in our offices or yours. 

Job Summary

SHI is seeking an Associate Director, Marketing Data and Analytics responsible for architecting and governing the marketing data infrastructure and insights that power campaign strategy, audience targeting, and go-to-market execution. This leader will oversee a team of analysts and data professionals, connecting marketing data, customer data systems and a growing ecosystem of endpoint solutions to deliver high-impact insights, guide investment decisions, and drive revenue outcomes.

Embedded in Marketing but operating cross-functionally, this role is critical to SHI’s marketing transformation and AI automation strategy. The Associate Director will lead a team in delivering insights up and down the marketing organization, providing critical information on marketing KPI’s across the organization and enabling automation to improve customer experience and growth outcomes. Candidates should be skilled in traditional business intelligence and demonstrate aptitude in adopting AI capabilities in a governed manner to foster an insights-driven culture.

Role Description

• Manage all marketing dashboard design and report development in Power BI  

• Establish cadence and mechanisms for delivering executive reporting and insights to the marketing leadership team and sharing marketing metrics across SHI  

• Reduce data sprawl by rationalizing tools/datasets and creating a “single source of truth” approach for marketing performance 

• Lead, mentor, and develop a team of marketing analysts and foster a culture of insight-driven decision-making across the marketing department 

• Define and manage the marketing data architecture across marketing automation, web, and other customer and marketing data sources 

• Accountable for the data architecture that feeds AI models and for the strategic application of AI to generate insights and inform GTM strategy 

• Partner with IT and data governance teams to establish analytics standards, maintain data hygiene, and capture repeatable data processes 

• Define use cases and roadmap for AI/ML in marketing analytics, campaign personalization, and audience targeting  

• Ensure marketing data AI readiness, including feature engineering inputs, training/validation datasets, labeling strategy, and monitoring for drift/quality. 

• Own marketing analytics data governance: lineage, documentation, access controls, privacy/compliance alignment 

• Empower marketing users with data reporting capabilities and exploration, supporting the strategic transformation to a data-driven strategy and automation  

• Translate business questions into analytical frameworks and success metrics 

Behaviors and Competencies

• Leadership: Can lead strategic team initiatives, inspire others to take leadership roles, and foster a culture of shared responsibility and continuous improvement.

• Strategic Thinking: Can analyze complex situations, drive organizational transformation, and adapt strategies to changing market conditions.

• Business Acumen: Can provide strategic guidance and insights to drive overall business success.

• Communication: Can lead and model exceptional communication at all levels of the organization, develop and implement communication strategies, and coach others to improve their communication skills.

• Change Management: Can lead and model exceptional change management at all levels of the organization, can develop and implement change management strategies, and can coach others to improve their change management skills.

• Collaboration: Can lead complex team projects, inspire others to collaborate effectively, and foster a culture of mutual respect and shared purpose.

• Creativity: Can lead organizational transformation by fostering a culture of creativity, inspiring others, and driving breakthrough innovations.

• Customer-Centric Mindset: Can lead strategic initiatives focused on improving the overall customer experience. Inspires and mentors others to adopt a customer-centric approach, fostering a culture of customer focus throughout the organization.

• Data Analysis: Can lead data-driven initiatives, inspire others to adopt data analysis methods, and foster a culture of data literacy and informed decision-making.

• Results Orientation: Can inspire a culture of results-orientation across the organization, setting high standards and holding everyone accountable for achieving results.

• Strategic Implementation: Can lead the development and execution of comprehensive strategic plans, inspire and guide teams, and drive organizational change to achieve strategic objectives.

Skill Level Requirements

• Experience in utilizing current marketing channels and techniques to effectively reach and engage target audiences. - Expert

• The skill to assess market trends, consumer behavior, and competitive dynamics to inform strategic marketing decisions. - Expert

• The capability to design and implement marketing strategies that align with the overall business strategy, driving organizational success through effective branding and market positioning. - Expert

• Ability to build and maintain relationships with key stakeholders, including clients, partners, and board members, which is essential for fostering collaboration and ensuring organizational alignment. - Expert

• Experience in developing and executing strategies to generate interest and support the sales process. - Expert

• Understanding of IT industry trends and dynamics, ensuring continuous learning and staying ahead of market shifts. - Expert

Other Requirements

• Completed Bachelor's Degree in Marketing, Business Administration, or a related field, or relevant work experience required

• 7+ years of analytics experience, including 3+ years of people leadership 

• Strong marketing analytics experience (campaigns, funnel, attribution) 

• Advanced Power BI expertise (DAX, data modeling, dashboards) and strong data management experience (SQL) with complex datasets 

• Experience applying AI and ML (machine learning) techniques to marketing data for predictive modeling, segmentation, and campaign optimization 

• Ability to travel 25%

Preferred skills:

• Data visualization and dashboard design expertise 

• Experience in B2B or matrixed enterprise sales environments

• Familiarity with Microsoft Fabric or Azure data services  

The estimated annual pay range for this position is $110,000 - $180,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status