Manager, Canada Go to Market Strategy – Toronto 

Do you have experience working with digital ad agencies and want to drive success across a multi-dimensional organization? Are you ready to apply your digital marketing skills to our US money transfer service? Are you someone who keeps up with the rapidly evolving technologies and capabilities within digital media marketing? Does joining a global company that invests in its people and builds their capabilities to adapt, develop, and innovate sound interesting to you? Then it’s time to join Western Union in our Manager, Canada Go to Market Strategy role. 

Western Union powers your pursuit.  

We are looking for a customer-obsessed, strategic, self-starter who wants to help drive the future of our digital business in Canada. 

As one of our go-to-market strategy leads, this role will be responsible for driving improvements in all of the customer facing parts of our business including the product experience, pricing, loyalty, payment options and more.  

If wearing many hats, being at the center of the strategy for the business and working cross-functionally excites you, then this role may be a great fit. 

Role Responsibilities 

• Identify areas of opportunity within product experience, pricing, loyalty, payment options and KYC for the Canadian digital business 

• Work with cross-functional stakeholders to execute upon key areas of opportunity 

• Analyze impact of initiatives, and iterate strategy to ensure that we are maximizing our potential for the market 

• Preform competitive research to ensure that we are market competitive in all customer facing ways 

• Build a plan for how to innovate our customer experience long term 

• Work hand-in-hand with the go to market lead for Canada in defining the strategy for how we will grow the digital business 

• Step into other cross functional Canada-related topics (e.g., risk, payments, marketing etc.) as needed to support the team 

Role Requirements 

• Bachelor’s degree in business administration, Marketing or related field 

• 2-3 years of experience working in digital product, marketing or a business strategy role 

• Have 1+ years of experience in working with international teams 

We make financial services accessible to humans everywhere. Join us for what’s next.  

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward. 

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/. 

Benefits 
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment. 
 
Your Canadian – Specific Benefits Include 

• Time off 

• Medical and Dental 

• Life Insurance 

• Future Savings Plan 

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws. 

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