Point B is seeking a Senior Strategy Manager to help clients design and execute enterprise growth strategies spanning Product, Service, Marketing, and Sales functions. This role focuses on defining AI-enabled go-to-market (GTM) strategies, conducting capability assessments, and shaping operating models that drive measurable commercial outcomes.

You will work with senior executives to translate business strategy into actionable transformation roadmaps across customer lifecycle capabilities — including CRM, lead management, content management, marketing automation, and sales enablement. This is a business strategy and transformation role, emphasizing growth architecture, product and service strategy, and organizational capability design rather than technical implementation.

As a Strategy Senior Manager, you are responsible for developing others in this area of expertise, directly delivering alongside clients, contributing to growth of a portfolio book of business through thought leadership, solution architecture and driving new sales and relationships. This role is scoped primarily to work within the healthcare Payer industry, bringing foundational understanding of Payer-specific challenges, opportunities and business context.

Key Responsibilities

Growth, Product & Service Strategy

• Define product and service portfolio strategies aligned to enterprise growth objectives.
• Support product-market fit analysis, pricing and monetization strategy, and value proposition development.
• Help organizations transition toward product-led and AI-enabled operating models.
• Shape service offerings and commercialization strategies that improve customer acquisition and retention and position in the marketplace and enable a sustainable growth plan for the enterprise.

Go-to-Market (GTM) & AI-Enabled Growth

• Develop integrated GTM strategies across demand generation, partner ecosystems, sales motions, and customer lifecycle management.
• Identify and prioritize AI use cases across Marketing, Sales, Customer Experience, and Product functions (e.g., predictive analytics, content personalization, lead intelligence).
• Define segmentation, targeting, positioning, and messaging strategies supported by data-driven insights.
• Translate growth strategies into executable roadmaps with measurable KPIs.

Capability Assessment & Operating Model Design

• Conduct maturity assessments across product management, CRM, marketing automation, sales enablement, and AI-enabled workflows.
• Benchmark organizational capabilities and define future-state operating models.
• Identify capability gaps and develop phased transformation strategies.
• Facilitate executive workshops and strategic alignment sessions.

Strategic Delivery & Client Leadership

• Lead consulting workstreams and develop executive-ready strategy deliverables.
• Present growth and AI-enabled transformation opportunities to senior stakeholders.
• Support business development through thought leadership, proposals, and strategic insights.

Business Development

• Collaborates with Industry and Service Line leadership to evaluate opportunities, sell, and deliver innovative results for new and existing clients.
• Develops thought leadership, client insight articles and represents Point B by presenting at client facing forums and conferences.
• Develops and maintains an extensive network at the executive level within healthcare, Payer
• Direct role in business development, generating new sales and driving solution architecture in the business strategy and transformation domain