Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

This role of DACH Event Marketing Manager is a member of the Workday DACH Marketing team, responsible for supporting the Regional Marketing Managers to plan and execute Events like:

Workday Elevate, a large customer conference in Germany and Switzerland

3rd Party sponsored trade shows and 

hospitality events

Manage the Event-in-a-box program

…and support with any other type of event if time permits



The purpose of these events is to increase brand awareness, identify new sales opportunities, develop and advance the company’s sales pipeline and educate and empower attendees. 

About the Role

Responsibilities:

Lead the planning and execution, coordinating all elements including:

• Venue selection, contract execution, budget management, website and registration development, creative services production, technical production support, product and sponsor expo, and general logistics to ensure the programme remains within budget and reflects favorably on the Workday brand.

• Understand the key theme and content that the Regional Marketing Managers define and help to develop event goals and objectives, continually reviewing plans to ensure the event meets programmatic goals.

• Work with EMEA or Global counterparts to coordinate all programme elements and meet milestones and deadlines where needed.

• Manage supporting agencies to ensure that the event stays on track and within budget.

• Establish, maintain or improve production quality for our event attendees. Positive consistency is the ongoing goal.

• Proactively bring new ideas and improved processes to the team for consideration. Think differently and execute exceptionally.

• Regularly survey and analyse feedback from event attendees and stakeholders to ensure identified objectives are met.

• Continually identify, propose, and implement cost-savings opportunities.

• Engage appropriate counterparts outside of Workday to gain best-practice knowledge and market trends which enhance Workday events.

• Partner on other event programmes as requested based on need or opportunity.

About You

Basic Requirements:

• Bachelor’s degree 

• Demonstrated experience in a B2B SaaS environment 

• Experience and demonstrated success in event logistics and basic project management and/or conference production in a rapid-growth environment.

Other Requirements

• Exceptionally detail-oriented with the ability to successfully manage multiple, concurrent project demands within established timelines.

• Proven track-record of successfully leading event programmes with varied stakeholders representing cross-functional units within a corporate organisation.

• Proven success in managing external vendors and suppliers.

• Strong verbal and written communication skills in German and English language.

• Winning, professional interpersonal skills. 

• Excellent budget development and management skills.

• Sense of urgency and strong work ethic.

• Excellent Team player.

• Should possess a sense of connection in helping to achieve the company’s annual goals.

• Limited travel as related to assigned events. Travel requirements may increase as needed for research and onsite coordination of expanding events portfolio.

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!