Respiratory Brand Lead

Posted:
9/12/2024, 2:36:29 AM

Location(s):
Istanbul, Istanbul, Turkey ⋅ Istanbul, Turkey

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Key Responsibilities:

  • Developing marketing and omnichannel strategy; planning and overseeing the execution of activities for HCP
  • Gathering actionable insights for future marketing strategies, conducting market research studies
  • Monitoring and analyzing market data regarding the market, competitors, customers, patients, competition activities, and product performance
  • Developing and executing marketing mix to meet the customer needs and brand objectives
  • Executing flawlessly Global Integrated Campaigns and updates to address the customer
  • Developing and managing activity plans in coordination with cross-functional team
  • Collaborating with external stakeholders and internal stakeholders in terms of local implementation
  • Understanding business analytics and responding accordingly to ensure customer engagement, delivery of growth and increase touchpoints
  • Feeding global and regional teams regarding customers, competition, and market
  • Managing external experts (EE)
  • Monitoring and analyzing market data regarding the market, competitors, customers, patients, competition activities, and product performance

Why you?

Basic Qualifications

We are looking for professionals with these required skills to achieve our goals:

  • Bachelor’s degree
  • Experience in commercial roles
  • Excellent command of written and spoken English
  • Knowledge of marketing ways of working and code of promotion
  • Team player with excellent internal and external communication skills
  • Customer-oriented personality with strong planning and organizational skills
  • Self-accountable & resilient
  • Analytical skills, allowing you to draw conclusions from multiple sources at once

Job Posting End Date:

17 September 2024

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Contact information:

You may apply for this position online by selecting the Apply now button.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.