Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

Business Development Representative (German Market)

Location: Barcelona, Spain (Hybrid - Monday, Tuesday and Thursday at office)

Languages: Fluent German and English

Focus: Software Sales | Digital Transformation | New Business Growth

We are looking for a motivated and energetic Business Development Representative (BDR) to join our EMEA Commercial Operations team. Based in Barcelona, you will play a key role in identifying and engaging with strategic prospects across the DACH region, helping them explore the value of cutting-edge industrial software solutions.

This is an exciting opportunity to be part of a fast-paced, collaborative environment where innovation, creativity, and customer focus drive everything we do.

You will report to Senior Manager, High Velocity - EMEA.

Your Responsibilities:

• Conduct outbound outreach via phone, email, and social media to generate interest and schedule meetings
• Qualify inbound and marketing-generated leads and connect them with the right sales resources
• Support pipeline development by identifying new business opportunities and nurturing leads
• Use tools like Salesforce, Outreach, and LinkedIn Sales Navigator to manage and track engagement
• Understand customer needs, behaviors, and industry trends to tailor your messaging
• Collaborate with marketing and sales teams to execute campaigns and share insights
• Represent the company with professionalism and enthusiasm in every customer interaction

The Essentials - You Will Have:

• At least one year of experience in sales, business development, or lead generation (ideally in software or digital solutions)
• Fluency in German and English
• Familiarity with CRM systems and digital sales platforms
• Strong communication, organizational, and project management skills
• A passion for connecting with people
• Ability to thrive in an agile environment

The Preferred - You Might Also Have:

• Familiarity with Salesforce

Additional Details:

This is a remote-first sales role with occasional travel (less than 10 percent)

You will engage customers through digital channels

If you're ready to grow your career in tech sales and make an impact, we'd love to hear from you.

What We Offer:

Our benefits package includes …

• Comprehensive mindfulness programs with a premium membership to Calm
• Volunteer Paid Time off available after 6 months of employment for eligible employees
• Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation
• Employee Assistance Program
• Personalized wellbeing programs through our OnTrack program
• On-demand digital course library for professional development

... and other local benefits!

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

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Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.