Job Posting Title:

Content Marketing Manager

Req ID:

10142211

Job Description:

Be you, be here, be part of the story!

At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).

Values 

You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day. 

The Content Marketing Manager will be responsible for the development and roll-out of EMEA regional content marketing campaigns for global General Entertainment content on Disney+. The focus, and measurement of success, is to drive content awareness, Disney+ platform attribution, customer engagement and increase acquisition of Disney+ as measured primarily via first streams.  

This role will also be responsible for further building franchises and fame for hit shows such as The Bear, Only Murders in the Building, Tell Me Lies, and Paradise, ensuring they have a year-round approach, as well as being responsible for the new season launches of these titles, and other original shows from FX, Hulu, ABC and Disney Branded Television.  

The individual will report directly to the EMEA Senior Content Marketing Manager (Global General Entertainment) and work closely with the rest of the content marketing team who also look after EMEA and UK local originals. They will need to co-ordinate planning with peers and will be expected to build excellent relationships with counterparts across the London office, with the US teams and be a key point of contact for local market colleagues wherever content marketing is concerned.  

Areas of Responsibility 

• Deliver industry leading, insight driven, innovative, differentiated & effective content campaigns to markets for local amplification and activation.  
• Work with the Snr Content Marketing Manager on setting campaign objectives, allocating budget, compiling the media brief/strategy and execution for key new Disney+ launches.  
• Work closely with the internal creative team and agencies on the creative development, production and execution of content campaigns and support the Senior Content Marketing with the content planning milestones for campaign up to and including the creative wall walk and post campaign analysis. 
• Work closely with Publicis Imagine on developing and delivering regional media guidelines for each new launch.  
• Share local market amplification of regional campaigns for potential share and reapply and receive feedback to create recommendations on how to improve regional content campaign toolkits for the future. 
• Detailed campaign budget management, tracking purchase orders, managing vendors, and supporting the Senior Content Marketing Manager with quarterly financial planning. 
• Track key stakeholders on the delivery and approval of assets on time so that the Content Marketing Director can escalate and / or hold the stakeholders to account.  
• Create EMEA templates for market feedback and collate regional content marketing summary on a monthly and weekly basis for regional and US reporting. 
• Become a key point of contact for local marketing content campaign requirements on a day-to-day basis. 
• Work closely with Performance Marketing, social media, PR and communications and the EMEA brand team to ensure regional campaign strategies and plans are aligned and integrated. 
• Understand the direct competitive environment from a content perspective (TV, SVOD, Theatrical), and applying analysis and insights to gain competitive advantage. 
• Work closely with our research team and manage campaign asset testing process with Kantar.  
• Represent the content management team within regional XLOB meetings as required and recommend opportunities which will help enhance the Disney+ brand and accelerate growth.  
• Lead and mentor the Content Marketing Coordinator and Intern to ensure team is motivated, enthused, and excited. 
• Manage the relationship with global operations team and ensure they have visibility on all upcoming projects.  
• Overseeing the creation of key franchise materials including decks, toolkits, the management of brand assets and approvals across multiple teams and properties.  
• Attend relevant training as required.  

Experience and Professional Qualifications Required 

Experience at a manager level, marketing content within the entertainment industry  

Experienced in developing and deploying content campaigns and marketing toolkits at a regional level from scratch to local market counterparts 

EMEA regional experience including understanding market environment, communications and cultural nuances 

Ability to oversee and manage high impact, large budget end to end marketing campaigns across multiple touchpoints and tactical content campaigns which mainly rely on owned and earned performance and digital channels 

Media, creative agency and production team experience including writing inspirational briefs 

Budget management experience 

Excellent stakeholder management skills 

Strong strategic marketing capabilities and implementation skills 

Meticulous organisational skills in order to balance design and delivery of multiple campaigns at a time 

Strong presentation and communication skills 

Inquisitive mindset in order to be customer centric 

Data driven and KPI focused 

Commercial acumen   

Competencies Required 

Collaborative 

Establishes strong relationships and manages the needs of diverse group of stakeholders within global, regional and market teams, earning their respect as a key regional content stakeholder 

Listens and asks questions to ensure understanding and delivers relevant information appropriately and in a timely manner as required 

Capable of working as one team to benefit the whole business and support one another by seeking out a wide range of diverse opinions and experience in order to be inclusive 

Leadership 

Understands audiences and applies this knowledge to development and implementation of effective connections and content plans 

Examines issues and opportunities from a broad perspective, and leverages synergies across functions and businesses to meet business requirements 

Inspires others through engaging, exciting, envisioning and enabling others to execute their plans 

Customer Focused 

Recognises business opportunities, industry trends, and media opportunities which will enable Disney+ content to connect best with customers. 

Is data and insight driven, appreciating the different customer dynamics by market to enable the designing and delivery of regional content campaigns?  

Innovative & Agile 

Is creative and curious, proactively looking for new opportunities and how to improve 

Supports fresh thinking, champions change and demonstrates agility in adapting to change quickly, easily & lightly whilst managing and coaching others through change 

Conceives creative ideas to solve problems or meet objectives and is willing to take calculated risks 

Professional & Functional Excellence 

Committed to doing the best they can by translating strategy into specific plans and campaigns in an effective and efficient manner 

Sets an example to others by holding themselves and their reports accountable to high standards and celebrates successes, both big and small  

Learns from personal and organizational experiences and strives for self-improvement 

The Perks

25 days annual leave

Private medical insurance & dental care

Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free

Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing

Disney+ Subscription

Excellent parental and guardian leave

Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Job Posting Segment:

EMEA Operations

Job Posting Primary Business:

EMEA DTC

Primary Job Posting Category:

Content Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

London, United Kingdom

Alternate City, State, Region, Postal Code:

Date Posted:

2026-02-17