Job Duties 

• Plan and execute multi-channel campaigns (paid, email, webinars, retargeting) 

• Own campaign strategy, roadmap, and performance optimization 

• Build and optimize funnel conversion across acquisition to meetings 

• Partner with content and product to activate messaging in market 

• Manage acquisition channels and budget allocation 

• Analyze performance and iterate using data and AI tools 

Accountabilities/Results/Success for this role    

• Consistent growth in qualified pipeline and new logo accounts engaged  

• Improved conversion rates across funnel stages 

• Scalable campaign systems and repeatable playbooks 

Required Qualifications/Skills/Competencies  

• 4–7+ years in campaigns, demand gen, or account-based marketing 

• Strong experience with account-based marketing, email, and campaign execution 

• Deep understanding of B2B SaaS funnels and metrics 

• Highly analytical and experimentation-driven mindset 

• Experience with marketing automation tools (e.g., HubSpot) 

• Familiarity with AI tools for campaign execution and optimization 

• Bias toward action, speed, and iteration 

The Pinnacle Way (TPW)  

TPW is our definition and accountability to ensure a consistent and effective experience for our customers. TPW includes 4 key elements of the customer experience, and it guides the way we work:  

We Understand: what the true goals and objectives are for the facility, leaders, and personnel that we engage.  We will also go to great lengths to define the value of our work so we can measure our progress and return that value accordingly 

We Solve: whatever problems or obstacles are required to help each customer achieve their reliability goals. It is here that we make sure that we bring all our resources to bear to help that site reach new reliability heights 

We Execute: with excellence. This means that our work processes are tight, our quality is high, and our delivery is consistent 

We Align: when our team and the customer are operating with a cadence and structure that is clear and consistent, ensuring that our solutions and our execution are moving forward, we are documenting progress, and measuring value 

Limitations and Disclaimer  

This job description describes the general job duties, accountabilities and physical requirements associates with the position; it is not an exhaustive list of all the duties, accountabilities, or skills required for the position.  

The general job duties, accountabilities and physical requirements associated with the position are subject to modification to reasonably accommodate individuals with disabilities. Some physical requirements may exclude individuals who pose a threat or risk to the health or safety to themselves or others.  

This job description neither states nor implies that the listed general job duties, accountabilities, and physical requirements associated with the position are the only tasks expected of an employee. An employee is also required to follow any other job-related instructions and perform any other job-related tasks requested by their supervisor and not in violation of any applicable laws, regulations, or rules.  

Requirements are representative of minimum levels of knowledge, skills, and abilities. To perform this job successfully, an employee must possess the abilities and aptitude to perform each duty, accountability, and physical requirement proficiently.